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Sales

Zero Dollar Marketing: 7 Easy Steps to your Ultimate Marketing Strategy

zero doller marketing

Being an entrepreneur is not that easy, but then who said life is all about getting things easily? When you are beginning to set up your business, the first thing that comes to your mind is to take your products to the right audience.

Marketing is a necessity for any business, especially for a start-up. But most people think about TV commercials, billboards, giant hoardings, or newspaper ads when they hear the word ‘marketing’.

Though these marketing mediums guarantee good results, it also requires large funds. But thanks to the digital revolution, with the right strategy, anyone can market their products and reach the right audience.


If you have a start-up and want to take your products to the right audience, but have no funds, here is the solution- Zero Dollar Marketing.

What is Zero Dollar Marketing?

As the name suggests, Zero dollar marketing is a marketing strategy that needs no or very minimum amount of money to market the products.

How does this strategy work?

The best way to yield optimized results is to apply zero dollar marketing strategy that aligns with your brand values and voice. This strategy works by using social media platforms and making a strategy according to the customer`s behavior.

Seven Steps to Zero Dollar Marketing

Here are seven simple steps in which you can apply this brilliant low-cost marketing strategy for your business:

  1. Brick-and-Mortar to Online- Whether you have a factory,  a retail shop, a warehouse, design handbags or paper bags, jewelry, or a grocery store, taking brick-and-mortar business online can help you to attract more customers.

Taking your business online will help you to stay connected with your customers 24×7 with the lowest operational cost. You can also monitor your buyer`s behavior and receive payments easily.

  1. Personality & Community of your customer- ‘Don`t find customers for your products, find products for your customer’. Research well about your customer`s interests, problems, requirements and then produce a product that will bring a positive and valuable experience in their lives.
  2. Create Viral Content- Content marketing is no longer a number game. Try to create content that is trending. Write content that is simple to understand and informative for your consumers. Try to engage with your consumers on your business profile.
  3. Landing page- A landing page is the landmark for your business profile, so create a page with a catchy, short, and crisp headline. Make it more appealing by using premium quality images.
  4. E-mail Funnel Marketing- Once you have gathered customer data, start doing e-mail funnel marketing to build a long-term relationship with your customers. Use creative subject lines and their names to personalize it.
  5. Increase your Marketing ROI- Use free marketing tools like Convertkit, SEM rush, Canva, and Google analytics tools to analyze and improve your ROI. Create a landing page, Instapage, and email automation to increase your marketing efficiency.
  6. Stick to low-cost Marketing Ideas- Bring innovation to the existing marketing ideas to stick to your budget. Focus on the target market, tech innovation, and strategic partnerships, and pay attention to retention.

Use testimonials to attract new customers and client appreciation programs to retain the existing ones.

The right marketing strategy can give desired results. Your marketing strategy does not require large funds. Today, all the big companies are using this strategy to connect with the right customer.

Want to know more about other impressive marketing strategies that will help you expand your business or are have you tried everything, but still not getting desired sales? Worry not! Our Problem Solving Course of marketing strategies.

To know more about it, click here: https://www.badabusiness.com/psc?ref_code=ArticlesLeads

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Business motivation

Here are 4 Profitable Startup Business Ideas that Give you High Returns

high returns business
अर्थव्यवस्था में हो रहा सुधार

A brilliant innovative startup idea alone can create a game-changing business. If we trace the business history of India, we will realize that the market is the playground for ambitious entrepreneurs.

These ideas, if well-executed, can build you a company with low investment while getting you the highest possible returns.

If you feel you too have the business acumen to influence the market but do not have an idea, to begin with here is a list of business ideas:

Event Management Company

If you love to hang out with people, building a strong social network, exploring venues for parties and events, meeting with sponsors, and doing everything that requires you to be on the field 24 x 7, then this business idea can make your dream come true.
Event managers can barely spend any time in the office. Hence, with a good marketing strategy, you can earn lakhs and crores.

Wedding Planner

Indian weddings are a matter of fascination for the entire world. Whether the economy is going down or booming, weddings never go out of fashion. From an intimate and personal affair to ‘big fat Indian weddings’, the wedding industry presents great opportunities for those, who love planning, decorating, and building social networking.
The initial investment is not typically low, however, the returns are in lakhs and crores once the business scales.

Food Catering Business

Everyone loves delicious food! Every occasion like parties, birthday ceremonies, anniversaries, and weddings require great food to make it even more enjoyable. Hence, venturing into a food catering business can be an ideal deal.

For a food catering business, all you need is a kitchen and small staff to cook lip-smacking cuisine, serve, deliver and manage logistics.

Travel Agency

As the millennial-generation has started spending money on exploring various places, the travel industry in India has witnessed a boom in the past decade. Keeping to traveler`s changing needs, this business idea is perfect for aspiring entrepreneurs to invest their money.

Initially, do not invest money and tie-up with a host-agency instead. By doing so, you will get help with ARC, IATA, or CLIA numbers faster. This step can help you earn higher commissions while keeping your costs low.

As Walt Disney said, “If you can dream it, you can do it”. On that positive note, we would like to say just one last thing. So while each of the above-mentioned business ideas has its fair share of risks & surmountable barriers, they also hold great potential to make you the next successful entrepreneur.

If you too are looking to make a great start with innovative business solutions, join our popular ‘Everything about Entrepreneurship’ course. Visit https://www.badabusiness.com/?ref_code=ArticlesLeads now

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Business motivation

Top 3 Benefits of Enterprise Resource Planning to Solve Every Organization`s Burning Problems!

Enterprise-Resource-Planning

In a constantly evolving business world, making an informed decision is a necessity. With the dynamic organizational environment that keeps shifting its pace now and then, it is vital to have updated data. But what is more essential is to have a centralized location of data that is easily accessible.

This is the reason that big to small and medium-sized companies all are now relying on using Enterprise Resource Planning (ERP).
But what exactly is Enterprise Resource Planning?

Enterprise Resource Planning system is a smarter way to integrate your multiple key business processes into a single system. It makes the entire process simple, and more efficient for the current as well as the future scenario.

It integrates a bunch of business applications into one. ERP tools cover expansive and deep operational end-to-end processes such as Finance, HR, manufacturing, distribution, supply chain, and services.
It acts as a catalyst for business innovation and along with reducing the IT cost, it also provides an excellent platform for business efficiency. ERP systems enable greater insight and increase visibility into the supply chain operation in an organization.

Benefits of Enterprise Resource Planning

ERP systems are an asset for many small to medium companies. If you have multiple applications for various departments, an ERP system can unify them all.
It can make your business run smoothly by protecting your information, producing easy-to-understand reports, and automating processes. Here are some of the ERP benefits that you will get after implementing this software:

1). Reduce IT Costs

An Enterprise resource planning system is the best way to reduce IT expenses due to dedicated staff, support teams, infrastructure, and licenses. An ERP system is often a large investment, yet customizing the system according to your requirements, can reduce the cost.

2). 360 Degrees Visibility

Just like a bird-view, an ERP software gives complete access to everything important associated with your business. It allows the access of all the data from individual departments to you as well as the senior management.

3). Single Reporting & Planning System

This is one of the major reasons behind the popularity of ERP systems. Apart from providing better insights, it also offers better visibility of each department. If you want a single and unified system of reporting, nothing can beat an ERP system.

An enterprise resource planning can help you generate useful reports and analytics for every process in the organization. From customer reports to income, and cash flow statements, the ERP system can generate quick reports without IT intervention.

Are you an entrepreneur who is looking to have integrated business operations or a solopreneur who is juggling multiple software to keep your business run smoothly? Then get all your problems resolved with our Enterprise Resource Planning problem-solving course.

Click here to know more:  https://www.badabusiness.com/psc?ref_code=ArticlesLeads

Categories
Business motivation

Starting a Cloud Kitchen Business? 5 Steps to Help you Set it Up!

Cloud-Kitchen

Since the pandemic imposed itself upon us, most people prefer to dine-in indoors. With the anxiety and fear associated with the COVID 19, takeaway meal options and cloud kitchen is trending in India. And there are signs that the trend of cloud kitchen business is here to stay.
According to a Livemint report, the cloud kitchen business is expected to become a $2 billion industry by 2024, which was $ 400 million in 2019.
A cloud kitchen is primarily a restaurant kitchen that offers food services to consumers. They do not have any physical dining space and only take delivery orders that are placed online. Cloud kitchens are also known as virtual restaurants, dark kitchens, ghost kitchens, and satellite kitchens.
Some of the best examples of cloud kitchens are Faasos by Rebel Foods, Biryani by Kilo, and Hoi Foods. If you too want to venture into the cloud kitchen business, here is everything else you need to know:

1. Location

The idea of a cloud kitchen business needs low-investment and the reason behind it is the real-estate cost. When it comes to the cloud kitchen business model, the location does not play a vital role. However, proper sanitization and water supply are required.
Choosing a location for your cloud kitchen can make a huge difference if selected carefully. Also, the location should be chosen based on the type of food you are selling and the customer demographic.

2. Choosing Online Food Delivery Platform

Once, the location is selected for the cloud business kitchen, the second step involves selecting a technology to receive orders and get them delivered. Platforms like Swiggy, Foodpanda, and Zomato are some of the most established online ordering and delivery platforms.
These online platforms accept orders on your behalf and also deliver them at the customer`s door-step after picking them from your cloud kitchen. They will usually charge 18-30% of your revenue per order.

3. Build a Website

The cloud kitchen relies solely on its online presence, which is why building a great-looking website is essential. A brilliant-looking website with appealing food pictures will draw in customers.
Various website developers can build a beautiful website that will increase the appetite of customers at a low-cost. You can also offer your customers a facility to track their orders on a real-time basis.

4. Get a License

Getting a license is an integral part of setting up a restaurant. There are few licenses like FSSAI, GST Registration, fire licenses, and Municipal health trade licenses. It is important to get these permits in the first month of operations for a smooth cloud kitchen business.

5. Kitchen Equipment & other Raw Materials

Depending on how vast and expansive is your food-menu; the cost of setting up a cloud kitchen may vary. If you spend wisely on kitchen equipment like old tables, storing shelves, racks, you can save a lot of money.
For raw materials, it is important to choose the right vendors at the early stage. When it comes to packaging, you should allocate an extra budget. Many people think that packaging does not require much. But, packaging plays a huge role in a cloud kitchen business.
Good packaging can preserve the quality of the food and keeps it in a good shape. A creative take on the packaging also creates a good brand image.

6. Choosing Staff

The secret recipe of a successful cloud kitchen is the team lead by a highly professional chef. With the Chef being the most critical part of the team, you can offer your customers an exquisite food menu. So, pick wisely.

7. Point-of-Sale Technology

It is important to keep track of the number of orders coming from diverse online platforms in a cloud kitchen business. Choose a customized POS to suit all your requirements on the online ordering website.

Do you want to start a cloud kitchen? Get the support and guidance of top industry experts to help make your plans a reality. It’s a wonderful opportunity to learn more about starting a cloud kitchen business so do seize this opportunity now with our problem-solving courses.
Click here: https://www.badabusiness.com/psc?ref_code=ArticlesLeads

Categories
Strategy

BSE Signs MoU With Maharashtra Govt To Encourage SME Listing; Here’s How the Pact Will Benefit SMEs in Maharashtra

Online Business
Online Business

Mumbai, January 20: In a bid to create awareness about benefits of listing among small and medium enterprises (SMEs) in Maharashtra, leading stock exchange BSE has now joined hands with the state government. The BSE has signed a memorandum of understanding (MoU) with the government of Maharashtra on Tuesday, the exchange said in a statement. Under the pact, the BSE will provide intellectual and manpower support to create awareness about the benefits of listing among SMEs and will enable capacity building to such enterprises to fulfil listing requirements. Moreover, the BSE will provide training and capacity building support to District Industries Centre officials.

Here’s How the SMEs in Maharashtra Would Benefit:

  1. Under the MoU, the Maharashtra government will help in mobilizing the SME representatives and state and regional associations to encourage their SME members to attend capacity building programmes.
  2. In addition, the government will also reach out to industrial associations in the state for conducting joint seminars with BSE to create awareness among SMEs about benefits of listing.
  3. This MoU will help the micro, small and medium industries in the state to get registered in the capital market and raise capital from the public capital market.
  4. Subhash Desai, Minister for Industries & Mining in Maharashtra government said that BSE will also provide technical support to all the MSME industries in Maharashtra.
  5. The pact will further encourage more and more SMEs to list and raise equity capital on the exchange.

Ajay Thakur, Head-BSE SME and Startups said, “Through this collaborative effort, we will be able to reach out to various SME representatives and industry associations of the state and create greater awareness about the benefits of listings among SMEs of the state.

BSE had launched its SME platform in March, 2012. Till now,  331 companies got listed on the platform by raising Rs 3,381 crore and the market capitalization of these companies collectively stood at a little over Rs 21,566 crore. Out of 331 companies, 95 have migrated to main board.

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Business motivation

5 Steps to start a Honey Business in India

honey business

With more and more people becoming health conscious, honey seems to have replaced sugar in most Indian households, restaurants, and cafes. And just like Winnie-the-Pooh, the Indian entrepreneurs are excited at the mere mention of its name and willing to dip a finger into the sweet honey business idea.

When Kolkata-based Aayush Sarda came with a startup ‘Sweetness of Ethics’ to aid the victims of cyclone Amphan to the source, package, and market the pure honey, no one expected its success. His enterprise is now selling 1,200 bottles every month.

The apiculture or honey bee farming business in India is a growing trend. It can either be done as a standalone commercial honey bee farm or can be easily integrated with crops to increase the yield to make some additional profits from the honey business.

If you are a beginner and have a desire to start your own business, honey bee farming can be a brilliant idea.  Here are some of the best tips that will help you to start your business:

  1. Start Early in the Season

Starting a honey business in India will bring profits only when it is started at the right time. To get the full nectar from the flowers, a beekeeper should begin his venture early in the season. Though apiculture can be started in any season, as honey bees are fond of warm weather, the spring season is ideal for honey business in India.

  1. Get your List Ready

Beekeeping requires a lot of things, so it is important to prepare a list. From Beekeeping equipment to Honeybee varieties, make a list of all the things that you might require to have a hassle-free process.

  1. Pick high-yielding Bees

Anyone who is thinking of starting a honey business wants good honey yield. It is always a great idea to research well on the type of bees and which one you should pick. For beginners, it is good to pick Apis Dorsata or the Apis Indica-the Indian Bee. These are the most common Honey Bee species in India and hence, perfect to start the honey business.

  1. Begin with Nucleus Colony

It is common to be a little unsure when starting a new business. Hence, it is better to start with a Nucleus Colony. Starting with a Nucleus Colony will provide a clearer picture about beekeeping and a better understanding of bees.

  1. Pay a visit to Bee Hives Every 7-10 Days

Beekeeping is different from regular farming. There are different issues that you will have to deal with. Issues like lack of flowers, pollution, crops, and radiation are killing bees. Hence, you must pay a visit once, every 6-7 days to keep tabs.

Beginners should keep things simple in the early stages. Do not expect a high yield of honey in the first year. Learning is a process! Continue practicing and acquiring knowledge based on your first attempt and apply it the second time.

However, not all are born with entrepreneurial skills like Aayush Sarda. But as we said you can gain knowledge from top industry experts. Join our Everything about Entrepreneurship course to know more. Click here https://www.badabusiness.com/?ref_code=ArticlesLeads

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Startup

Founded by IIT alumni, this Indian Startup bagged Rs 130-crore deal with the Indian Army!

drones for indian army

The Indian army has signed a contract of $ 20 million with IdeaForge to procure high-altitude drones in undisclosed quantities. The SWITCH Unmanned Air Vehicles will be delivered over 12 months.

After IdeaForge emerged as the only vendor to successfully qualify the operational requirements for fast-track procurement, the Indian Army awarded the contract to this Indian startup for a high-altitude variant of its SWITCH Unmanned Air Vehicles- UAV.

The deal not only signifies the strategic shift in the acquirement process of the Indian Army, but has also cemented IdeaForge`s position as the largest manufacturer of Indian drones for defense and homeland security, and industrial applications.

What is SWITCH UAV?

A SWITCH UAV is a first-of-its-kind fixed-wing hybrid Unmanned Aerial Vehicle. It features higher safety, advanced flight time, and simple operation with additional fail-safe redundancies.

This innovative drone technology can be used for long-duration operations, security, long-endurance surveillance and security, photogrammetry, and inspection.

IdeaForge, the company that has bagged the Rs 130-crore deal has beaten the top Israeli and other Indian drone manufacturers.  It was founded by the four alumni of the Indian Institute of Technology (IIT Bombay)- Rahul Singh, Ankit Mehta, Vipul Joshi, and Ashish Bhat.

The Indian startup came into existence in 2007, at the Society for Innovation & Entrepreneurship (SINE). Initially, they started with building hand-cranked chargers, the enterprise soon shifted their focus towards building a hovercraft. This was the beginning of their venture into the drone manufacturing market.

Mumbai-based IdeaForge is a licensed manufacturer of Unmanned Air Vehicles (UAV) approved by the Ministry of Defence. The company currently offers seven UAVs that are used in a range of applications including traffic management, mapping, surveillance, security, and crowd management. Some of the drones manufactured by them are already in use by the armed forces.

“SWITCH UAV is the culmination of insights and knowledge the company has gained over years of experience in helping the Indian forces operationalize UAVs in their ranks”, said Founder and CEO of IdeaForge Ankit Mehta on the development of UAV.

“Our products are designed like a bird and tested like a tank. It is the only product that surpassed the stringent standards and product trials and surpassed expectations of the Indian Army”, he further added.

Refrence https://www.hindustantimes.com/cities/mumbai-news/iitbombays-firm-bags-deal-to-supply-drones-for-indian-army-101610652453456-amp.html?__twitter_impression=true

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Technology

11 Types of Phishing Attacks that are too Clever to be Detected

phishing attack

11 Types of Phishing Attacks that are too Clever to be Detected

Cyber-attack has been around since the inception of the internet, with phishing attack topping the chart. A phishing attack is a type of cyber-attack which is used to steal the confidential information of the users such as credit card numbers, login credentials, and a lot more.

According to ‘Acronis Cyber Readiness Report 2020’, around 39% of global firms experienced a videoconferencing attack last year. India faced the highest rates of such attacks with 66% of companies reported to have encountered videoconferencing attacks.

We read about such incidents every day, and move on with our to-do list. However, when an award-winning Indian TV journalist Nidhi Razdan revealed recently that she was being duped into believing that she had been hired by Harvard University, the gravity of the phishing attack is realized.

Nidhi Razdan worked as a news anchor at one of the top news channels for 21 years. In June 2020, she announced that she was parting ways with the channel to take up a job as an associate journalism professor at Harvard.

However, after noticing numerous administrative anomalies in the hiring process, she contacted the University authorities. After hearing from the university she realized that she has been a victim of a sophisticated phishing attack.

In hacking`s lingo, Razdan`s case is a spear-phishing attack, which is a more potent version that is harder to detect.

A data report by Cybersecurity company Kaspersky`s in August 2020 revealed that the phishing attacks post-COVID were becoming more targeted. The small companies were more on the radar. These phishing attacks came in the form of emails from HR about the changes in the medical leave procedure, and employee dismissal.

What is a phishing attack?

Phishing is a type of online scam or a cyber-attack, where criminals impersonate legitimate organizations via electronic communication, text message, advertisement, or any other means of communication to steal personal information.

It usually involves a link that will appear to take you to the company`s website to fill in your information. The website is designed so cleverly that the information you fill in will go straight to the criminals.

If you are thinking about why this type of scam is called phishing then let us tell you the reason. The term ‘phishing’ is taken from the working fishing because the hackers are dangling a fake ‘lure’ (the genuine looking fake website) hoping users will fall for it.

Types of Phishing Attacks

Here is a list of 11 types of phishing techniques, you must know about:

Standard Email Phishing– This is the most common of all phishing attack techniques, and is an attempt to steal sensitive information through an email that appears to come from a legitimate organization.

Malware Phishing– This phishing attack uses the same technique, but encourages the user to click a link or download an attachment.

Spear Phishing– Spear phishing is a well-researched and highly-targeted attack. It is generally focused on business executives, public personas, and infamous personalities.

Smishing-Targeting the smartphone users Smishing is an SMS-enabled phishing attack. It often comes in the form of account notices, political messages, and prize notifications.

Search Engine Phishing– Fraudulent websites are designed to collect sensitive information from the victims. These websites can be found in the organic search results or as paid advertisements for popular search terms.

Vishing- Vishing technique involves a malicious caller prompting to be from a bank, tech support, or any government organization trying to extract the confidential details.

Pharming- Popularly known as DNS poisoning, pharming is a technique where a user is navigated to a spoofed page often to steal valuable information.

Clone Phishing– In this type of phishing attack, the criminal lures its victim by compromising a person`s email account by swapping a legitimate link, attachment, or other elements with a malicious one.

Malvertising– This type of phishing attack uses digital ad software to publish normal-looking ads. These ads contain malicious code embedded within them.

BEC (Business Email Compromise)- BEC involves a fake email id that appears to be from someone associated with the target company. The email requires urgent action like wiring money or purchasing gift cards.

Man-in-the-Middle Attack- This phishing technique involves a middle source that monitors the correspondence happening between the two unsuspecting parties. These attacks are generally carried out by creating phony public Wi-Fi networks at public places.

As digital technology is evolving, these attacks continue to find new ways to exploit vulnerabilities. Therefore, it is best to take precautions like using good protection for your operating system. Do not open the links and emails from random and unknown senders.

Also, change your passwords every month and avoid using the same password for different platforms. Never share your details with anyone. If you find you are the victim of a phishing scam, register your complaint with a cyber cell.

Being an entrepreneur is tough! To safeguard your business from cyber threats and other challenges click here :  https://www.badabusiness.com/?ref_code=ArticlesLeads

 

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Startup

Start-Up Ideas: Here are 5 Businesses You Can Establish and Run Under Rs 20,000

Business Ideas| Representative Image (Photo Credits: Pixabay)
Business Ideas | Representative Image (Photo Credits: Pixabay)

As the start-up ecosystem in the country is blooming, more and more individuals are looking to establish and run a business of their own. They are quitting their secured and salaried jobs and venturing into a world of uncertainties yet extremely rewarding Start-Ups. The start-up mania is not only restricted to the larger places in the country, many highly talented and skilled people from tier – I and tier-II cities and even rural areas are planning to start their own business.  One of the most important criteria while making the decision about establishing a start-up is the availability of funds. How to Start a Coffee Stall Business Under Rs. 20000.

Many start-ups find it difficult to survive in their initial days owing to shortage of funds or irregularities in funding. Some of the people who want to start their own business also give up on their dreams owning to lack of adequate funds. However, there are certain businesses which can be started without much investment. Here are 5  start-up ideas to establish and run business under Rs 20,000

Bakery 

If you have a knack for baking delicious and mouth watering cakes, cookies, pancakes, chocolates among others, starting a bakery is the perfect idea. Home-made food items are especially bakery items are in huge demand. More and more people are avoiding ordering cakes from commercial bakeries and looking for home made alternatives. Opening a bakery is a perfect low cost idea for people looking to start business below Rs 20,000.

Ice-Cream Palour 

Another food related business idea which is low cost as well is to a ice-cream palour. You do not need an elaborate  or lavish set-up to start the business at least. One can place the order on credit with any supplier. The initial investment requires a good refrigerator and a little advertising about the launch of the shop and wait for the inflow of customers. February 2021 Shubh Muhurat Dates: Lay foundation for New Business venture on these auspicious dates.
Candle Making 

Different varieties of candles are very much in demand. They are used to give as gifts, mementos, saviours among others. Various scented candles are highly popular these days. A bit of creativity and artistry is all what you need to have to start this low cost and investment business.

Pottery Articles 

These are people are moving towards more eco-friendly products. The demand of pottery products is increasing. It is an extremely low cost business idea to start any time. All of new to have is some mud, a potter’s wheel and knowledge of pottery making.

Pet-Care Centre 

If you are found of pets and like to spend time with them, then you can start a pet care centre. If does not require much investment just a spacious arena and few facilities. It is extremely well paying as more and more pet owners look for well equipped and furnished set-up  for their beloved pets.

These are some business ideas which you can undertake to establish and run the business successfully without any hurdles and without worrying about the sources and regularity of funds.

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Startup

Amazon Partners With Startup India and Others To Help Startups Reach Global Audiences; Here’s All You Need To Know About the Startup Accelerator Programme

Business Ideas

In a bid to help early-stage startups take their brands to global audiences, Amazon has partnered with Startup India, Sequoia Capital India and Fireside Ventures. The collaboration, announced on January 19, will launch an accelerator programme to help and guide the startups. As part of the Startup Accelerator, Amazon has constituted a mentorship board consisting of Amazon leaders from India and across the world, VCs and senior leaders from Startup India. The application process will be open for about three weeks, following which 10 startups would be chosen for the accelerator.

Here’s How the startups will benefit from the Startup Accelerator

  1. Amazon will provide the support for these startups to launch their products worldwide through its exports programme – Amazon Global Selling.
  2. These startups will then get an opportunity to showcase their business proposition to partner VC firms – Sequoia Capital India and Fireside Ventures and three of them will get a chance to win a total equity free grant of USD 50,000 from Amazon.
  3. Amazon will also host open virtual mentorship sessions focused on peer learning by inviting veteran entrepreneurs and members from its mentorship board for startups, to network and learn from their existing ecosystem.
  4. Abhijit Kamra, Director – Global Trade at Amazon India, said that the programme will feature a six-week 1:1 mentorship module for the shortlisted participants where they will get to interact with Amazon leaders from India and worldwide and get firsthand knowledge on building and scaling up exports business through e-commerce.

The Amazon Global Selling Propel (AGSP) programme has been designed to support early stage startups (raised funding in post seed to pre-series A stage, if funded) in the consumer products space to launch in international markets and create global brands from India through Amazon’s Global Selling programme.

Deepak Bagla, MD and CEO of Invest India, said that the adoption of technology and digital transformation has paved the way for India to be at the forefront of innovation, giving rise to some of the best startups in the world. He said there are many promising, emerging brands that have the capability to become big and go global. Bagla said that his is a timely initiative by Amazon which can prove to be a big stepping stone for startups to build their business and get access to global markets.

Launched in 2015 with about 100 exporters, Amazon Global Selling today enables more than 70,000 Indian exporters to sell ”Made in India” products through its 15 international websites and reach customers in countries such as the US, the UK, UAE, Canada, Mexico, Germany, Italy, France, Spain, Netherlands, Turkey, Brazil, Japan, Australia and Singapore.