Month: February 2021

Categories
HR & People Management

5 Steps Companies should take to Improve Diversity at Workplace!

diversity

Diversity is good, and there are no two ways about it. Diversity in the workplace is essential to create a friendly environment in the workplace. It is also critical for employee engagement. It not only promotes creativity but also provides room for innovation.

According to a research conducted by Deloitte, a workplace that prioritizes inclusivity and diversity are twice as likely to meet or exceed their financial goals, six times more likely to showcase innovation, and they generate 30% more revenue per employee.

What is workplace diversity?

Every employee in an organization brings their unique backgrounds, experiences, and perspectives to the table. Diversity occurs when an organization provides a healthy environment where a beautiful intersection happens.

From gender diversity, language diversity, religious diversity to distinct viewpoints, and unique abilities, diversity exists everywhere.

So why is diversity important in the workplace?

Promoting workplace diversity can bring actual benefits like creative solutions to challenges, better efficiency, employee satisfaction, and a lot of others.

Diversity in the workplace creates a well-rounded employee experience that gives an organization a competitive advantage.

If you have an organization where your employees are unsatisfied with the culture and leaving your company in great number, here are 5 ways in which you can promote employee engagement:

  1. Educate Managers

An employee never leaves a company, but a bad manager. Hence, the relationship between an employee and a manager is important. Empower your managers with the necessary skills to maintain a cordial relationship with their subordinates.

When workplace diversity is celebrated, the potential of your workforce becomes unlimited.

  1. Diversity Training

We all are biased at some level. Whether we would admit it or not, all of us carry some form of bias, unconscious or otherwise. The most crucial step in overcoming this is to develop awareness, which is only achievable through diversity training.

  1. Create more Inclusive Workplace Policies

Conducting a comprehensive evaluation of your workplace is extremely necessary. Deep-dive your current policies and introduce some news to facilitate workplace diversity at the workplace. Make your job openings in such a way that they will reach wider audiences.

  1. Keep the Communication Clear & Build Employee-led Task Forces

Creating workplace diversity policies is not sufficient. Ensure that there is clear communication between the management and the employees. Policies should also reflect the unique needs of everyone working in your organization.

Hiring the right talent is not enough for an organization to grow in the long run. Promoting workplace diversity is also essential to provide a safer environment for those who work there.

Investing and intentionally endorsing diversity in a workplace will create a happier and engaged workforce that will take the organization ahead.

If you are a business owner or a CEO of a large company, you can learn how to improve employee engagement. Learn how to manage the multiple departments with our diverse business templates that you get with our Problem Solving Courses. Click here to know more about our course: https://www.badabusiness.com/psc?ref_code=ArticlesLeads

Categories
Strategy

Want to Make Your Customers Happy? Follow These 4 Strategies to Improve Customer Satisfaction

Customer Satisfaction| Representational Image (Photo Credits: Pixabay)
Customer Satisfaction| Representational Image (Photo Credits: Pixabay)

For a business to survive in long run and be successful, customer satisfaction is of utmost importance. A happy and satisfied customer not becomes an asset for the firm, it also helps in attracting new customers and increasing sales. It advertises and provides publicity for the firm thorough his appreciating words and good feedback. A satisfied customer works as an unpaid source of marketing for the firm. However, it is cheaper to retain an already existing customer well compared to acquiring newer ones.Best 4 Ways to use Instagram for Business that will grow sales unexpectedly!

To measure customer satisfaction, firms undertake different methods including surveys, feedback, ratings among others. They also rely upon reports published by various authorities in this context. The aim is to know how happy customers are with a company’s products, services, and capabilities and do the needful changes.3 Marketing Techniques for Start-Up to Follow During Initial Business Stages.

Here are five ways how a firm can improve its customer’s satisfaction:

Listen to Know Customers:

One of the sure shot way to improve customers’ satisfaction is by listening to them, knowing their likes and dislikes. It is important for understanding the taste, preferences of the customers and also what is their expectation from the product or service offered by the firm. A firm should always take into account the reviews and feedback from their customers and make necessary changes in the offering.

Reward Local Customers:

Another way of improving the customer satisfaction is by providing rewards in form of discounts, give away, free gifts or coupons to the people who have been loyal to the firm thereby ensuring a regular sales for it. Small rewards, compliments, and appreciation makes the customer happier and she will stick around for longer time.

Robust Customer Support Service:

The firm should have a strong and functional customer support service that is operational 24/7 hours. The problems and complains of the customers should be addressed and resolved in the shorted time span and at the best possible speed. The customer should feel listened and valued. Proper after sale service also helps in improving the customer satisfaction.

Practice Customer Service Etiquette:

All the firms need to follow a proper service etiquette to make the customers happy. The staff should be properly trained to deal with the customers, answer them politely and instantly solve their problems. They should always use positive and respectful words to address the customers. It makes customers happy and enhances their confidence in the firm.

An old saying aptly describes the importance of customer for the business and its success. It states ‘Customer is the King.’ A happy and satisfied customer is the biggest reward and achievement of the business. Hence, an enterprise should take continuous steps to improve customer satisfaction and aim to happy them happy.

Categories
Startup

Planning to Start a Cafe? Know All About FSSAI Licenses Required Before Starting Food Business

Cafe (Photo Credits: Pixabay)
Cafe (Photo Credits: Pixabay)

India is a country of foodies, people love to eat, cook and experiment with food. Many people are converting their passion for cooking into full time successful businesses. The food business industry in the country is also developing and advancing progressively. As per a report, the Food Technology Sector is predicted to be valued at $2 Billion by the end of this year. Hence, starting a business in this sector will ensure a sure shot success for the entrepreneur.Open your Own Chatbot Agency in Just 5 Steps!

However, before establishing the business in the food sector one must get the required licenses and approval from FSSAI. It is an authority which is primarily responsible for maintaining and supervising food safety and setting up the regulations about the food safety across the country. It is mandatory to get the appropriate licenses by FSSAI in order to avoid heavy palatines and winding up of business. It also enhances customers’ trust in the business. 5 Easy Steps to a Successful Virtual Event Planning.

Depending upon the size of business and its annual turnover, three types of licenses are provided by FSSAI. These are as follow:

FSSAI Basic Registration: If the annual turnover of the business is less than RS 12 lakh then the food business operator shall get registered with Registration Form A under basic level.

FSSAI State License:  If the annual turnover of the business is between Rs 12 to Rs 20 crores then the food business operator shall apply for State license Form B.

FSSAI Central License: If the annual turnover of the business is above 20 crores, then the food business operator shall apply for Central License Form B.

By following certain guidelines and fulfilling certain parameters, the businesses can easily obtain the FSSAI licenses. Entrepreneurs can visit to its official website at foscos.fssai.gov.in to get the registration done and obtain the license. Once the process is completed successfully and the required payment is made, a 14-digit registration number will be provided to the business. It is to be noted that if the business fails to get itself registered with FSSAI, then he can be sentenced in jail or charged Rs 5 Lakh as penalty or both.

Categories
MSME

Credit Guarantee Trust for MSEs: Over 8 Lakh Entrepreneurs Get Credit Guarantee Under Scheme Run by MSME Ministry and SIDBI

MSME Ministry (Photo Credits: Wikimedia Commons)
MSME Ministry (Photo Credits: Wikimedia Commons)

The central government has launched several schemes to promote women entrepreneurship in the country as well as boost the Micro, Small and Medium Enterprises. One such schemes is the Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE). It has operated by the MSME Ministry in collabroation with the Small Industries Development Bank of India (SIDBI). Under this scheme, the agencies offer credit guarantee to financial institutions to provide collateral-free loans to MSEs. As per the recent government data, under this scheme guarantee of Rs 45,215.35 crore in 8,38,947 loan accounts have been approved in fiscal year 2020. 4,35,520 accounts were extended guarantee under the scheme in the previous financial year. Union Budget 2021: Here Is What the First Paperless Budget Has In Store for the MSME Sector.

As many as 67,171 loan accounts of female entrepreneurs totaling to Rs 3,366.63 Crore have been approved under the scheme in the current financial year. Women entrepreneurs in Tamil Nadu got the maximum approval of Rs 394.50 crore on 8,593 accounts. It was followed by Uttar Pradesh where 6,289 accounts were approved for Rs 334.59 crore). Madhya Pradesh with 5,927 accounts approvals for Rs 215.42 crore and , Andhra Pradesh with 5,208 approvals for Rs 143.16 crore stood third and forth respectively. Meanwhile, 4,776 accounts were provided guarantee for Rs 295.22 crore in Karnataka . MSMEs in India: Govt Aims To Raise MSME Sector’s Share in GDP to 40% From the Current 30% To Benefit Rural Poor, Says Nitin Gadkari.

Continuing its efforts to develop and promote the MSMEs in India, the Union Budget 2021 also provided a share fair of public expenditure to the sector. In the budget for the upcoming financial year, Finance Minister Nirmala Sitharaman has allocated a fund of over Rs 15,000 Crore to the Micro, Small and Medium Enterprises, which stands at double the amount apportioned to the sector last fiscal. “We have taken a number of steps to support the MSME sector in this budget. I have provided Rs 15,700 crore more than double the previous year,” said the Finance Minister

Categories
Business motivation

5 Easy Steps to a Successful Virtual Event Planning

virtual event

In 2020, when the COVID 19 struck the country, the travel and event industry came to a halt. Although the blockage was temporary, the uncertainty associated with the virus and its effects was perpetual.

The consumers were forced to avoid traveling and the nationwide lockdown created a situation of urgency. The livelihoods of various industries and businesses were at stake.

While multiple concerns are still looking right in our faces, the event industry is finding creative ways to get back on track. The pandemic has forced certain businesses to quit the old traditional methods and embrace the new.

A special category that was considered a less-than-ideal alternative has emerged from the pandemic. Online and virtual events are now becoming a standard practice for all kinds of events.

According to a Forbes report, the virtual events are up 1000% since the Covid-19 pandemic. Based on the statistics that were obtained in the first half of the year 2020, the virtual event industry will surpass the previous revenue that was estimated to be around $404 billion by 2027.

As the demand for virtual events is increasingly high, becoming a virtual event planner is a fantastic idea. Here are some of the most brilliant tips that will help you to kick start your first virtual event with a remote audience:

  1. Understand your Audience

Being a virtual event planner can appear a little overwhelming for beginners. However, taking a solid grasp of your guidance`s general psyche can make it all simpler. To build a strong demographic profile you must know if your target audience is more tech-savvy and willing to take part in virtual events. This will help you to come out with a suitable business plan.

  1. Pick your Format

Just like live conferences, virtual events also have multiple formats. It could be in the form of a seminar, or more like a workshop, a personal party, or a tradeshow. The key here is to give your clients a unique experience that they can`t forget.

If you are a solopreneur, you can also hire a design team to create a personalized theme or “storyboard”.

  1. Select a Platform

Today, there are multiple platforms for live-streaming. Some of the most popular options include Facebook Livestream, YouTube Live, etc. You can take a free trial to familiarize yourself with these platforms to understand their timelines.

  1. Choose a Host

If you have excellent communication skills that can keep the audience engaged for the entire duration, you can be the host of the event. However, if it is a big corporate event, you can also hire a professional speaker. The choice is completely yours.

  1. Market your Event

It is important to promote the event that you are organizing just like a typical live event. Use all the popular social media channels to garner as many viewers as to make it a successful event. Do not forget to use event hashtags and use them frequently.

Organizing a virtual event is more doable than ever, thanks to technological developments. Take advantage of this technological breakthrough and build your audience to make your brand a household name.

Master the entrepreneurial skills with our Everything about Entrepreneurship course that will help you to encounter all the challenges of the business world. To know more about this course, click here: https://www.badabusiness.com/?ref_code=ArticlesLeads

Categories
Business motivation

10 Inspiring Books Every Female Entrepreneur Should Read to be Successful

Inspiring Books for Women Entrepreneurs| Representational Image (Photo Credits: Pixabay)
Inspiring Books for Women Entrepreneurs| Representational Image (Photo Credits: Pixabay)

In today’s world that is slowly moving towards gender equality, more and more women are taking up entrepreneurial roles. Defying the age old orthodox barriers of society and religion, several women are leading the business world effectively and effortlessly. Married women and mothers who left their career midway to fit in the household role are also making a comeback with impactful start-ups and business ideas. They are leaving no stone unturned to prove their worth and capability to a male-centric and patriarchal society. 3 Marketing Techniques for Start-Up to Follow During Initial Business Stages.

Amid the complexities and challenges of the business world and the constant struggles to keep with the at the family front as well, many female entrepreneurs start losing their motivation and find it difficult to hold on the spirit of moving ahead. To pull out the women entrepreneurs from such situation and bring them back on the track of success, here are some inspiring books : 4 Startup Ideas That Housewives and Moms at Home Can Consider and Earn a Good Amount.

Stay Hungry Stay Foolish by Rashmi Bansal

Shark Tales by Barbara Corcoran

The Gift of Struggle by Bobby Herrera

What You Can Do, I Can Too by Helen Vallaeys

Connect The Dots by Rashmi Bansal

Dare to Be: 14 Fearless Women Who Gave Wings to Their Dreams by Rinku Paul and Puja Singhal

Superwomen: Inspiring Stories of 20 Women Entrepreneurs by Prachi Garg

In the Company of Women: Inspiration and Advice from over 100 Makers, Artists, and Entrepreneurs by Grace Bonney

Million Dollar Women: The Essential Guide for Female Entrepreneurs Who Want to Go Big by Julia Pimsleur

She Walks, She Leads: Women Who Inspire India by Gunjan Jain

From incubation to implementation of the business, entrepreneurs have to go follow a long and difficult journey. Constant source of motivation and appraisal is required to keep moving ahead towards the achieving success without giving up because of small hurdles.

Categories
Business motivation

Open your Own Chatbot Agency in Just 5 Steps!

chatbots

Have you ever interacted with a chatbot in the banking sector? Have you ever tried to place an order online through an app that suggested you the best dish? If yes, then welcome to the world of chatbots services.

Chatbots continue to be a hot topic in this tech-enabled modern era. The concept has emerged as the biggest marketing trend in the past decade.

Chatbots use artificial intelligence (AI) to mimic human conversations. Thanks to the rapid developments in technology, the chatbot service is becoming more sophisticated.

According to NASSCOM, ‘India is one of the most attractive chatbots markets in the world in terms of total start-up funding. It comes third, after the USA and Europe, respectively.

More and more organizations are investing in chatbot development and deployment. According to statistics, the chatbots attached to Facebook Messenger was grown up from 30,000in 2016 to over 1,00,000 in 2017.

What is a chatbot?

Chatbots or virtual assistants are artificial intelligence (AI) software that simulates a conversation with users in a natural language through messaging applications, mobile apps, websites, or the telephone.

If you want to start a chatbot agency, here is a list of framework you must follow if you want to sell your services:

  1. Do Research & Decide How Chatbots will Fit into your Marketing Services

If you want to start a chatbot agency, then there are two approaches.

i). Start a chatbot agency from the initial stage.

ii). Or you can add chatbot service to your existing marketing services.

Creating a simple chatbot sequence can transform your client`s marketing goals into a reality. Create a wireframe or visualize how the chatbot service is going to look like.

  1. Select a Platform to Build Chatbot

Always select a chatbot building platform that is easy to use, offers plenty of services, has higher recommendations, and a trustworthy company. Though selecting a chatbot platform is difficult, you are going to need an agency plan. Begin with a free plan and later on, you can upgrade it with a better plan.

  1. Learn how to use Chatbot Building Platform

Making your chatbot is easy as it does not involve coding. If you are someone who would love to design your chatbot but hate the complicating programming language, fret not! A chatbot is coding-free. So learn to use the chatbot building platform by including it in your marketing funnel. The more you will learn, the better you will create.

  1. Decide the Price

It is important to determine a well-planned pricing structure for your product. Select a price structure that justifies the value of your product without appearing too costly for tentative clients.

  1. Launch your Chatbot Agency

This is the final step in which you are ready to sell your services to your clients. You can help your clients increase their efficiency and productivity by offering your chatbot services.

Chatbots are one of the most profitable tools that have given proven results to scale up the business. If you are planning to open a Chatbot agency, follow these steps to make clients in large numbers.

How to open and run a business is a little tricky. Some of you might get confused about the process and will need guidance. Hence, our Everything about Entrepreneurship course can help you achieve your entrepreneurial goals. To know more about it, click here: https://www.badabusiness.com/?ref_code=ArticlesLeads

Categories
Business motivation

3 Brilliant Tips that will Skyrocket your Business Sales Quickly

increase sales
सेल्स

Are you looking to increase the volume of sales in your business? Do you want to know how you can retain your existing customers and create new ones for a lifetime? Do you want to learn how to increase sales? Then you have come to the right place!

Selling can be challenging. And, the irony of life is that it is the only way to skyrocket the sales of your business.  Selling is a complex process. Why? Because human behavior is unpredictable.

A small business owner needs to generate revenue to maintain a healthy cash flow. Entrepreneurs who have just started their new venture often struggle to win customers, and that ultimately pushes their sales downhill.

So, how can you ensure that the number of sales is always on top? By using our amazing tips to increase your sales. Whether you are selling your products online or run a brick-and-mortar business, our sales strategies will help you convert casual visits into sales:

Keep your Customer in the Focus

You have made a product with lots of features and you can`t wait to talk about it. However, what most of the business owners miss here is that a customer is not interested to know about a product. They are more interested to know how it will make their lives more convenient. By shifting the focus of the discussion on your customer`s pain points, you will come out with a more customer-oriented sales strategy.

Create a personalized experience for your customers

Treating your customers like king can take your sales volume up, rapidly. It is very important for a customer to feel that their requirements and feedbacks will be taken seriously. They love it when a business owner remembers small details.

So, if a customer comes regularly to your café, remembering the amount of milk or the quantity of sugar he or she takes will make it special for them.

It is the feeling that brings a customer again to your store or café. According to a Forbes report on average, 7% of consumers expressed some level of frustration when their experience was impersonal.

If you are a shop owner, you can give your customers a personalized touch by greeting them with their names. This tip might appear simple, but it is very effective and will deliver big results.

Involve your Customers While Bringing Innovation

Change is the constant thing! It is essential to keep bringing innovation into your services and products. However, there is one thing that every business owner must do- take extensive feedback from your customers. Make your customers an integral part of the innovation by analyzing the ‘ABCDE Model’.

  • Analyze the problems & needs of the customers
  • Brainstorm what exactly your customer looking for in your products.
  • Co-create. Involve your customers when altering a range of products or services.
  • Deliver what promised
  • Evaluate

The model of ‘ABCDE’ is behind Subway`s success. They let their customer decide and select the ingredients of their meals. This way even if a sandwich doesn’t taste good, the customer doesn’t mind because of his involvement in the process.

A curve in growth is what every businessman dreams about. So follow our above-mentioned tips and see your sales numbers increasing. With our Problem Solving Courses, you can learn about the best sales strategy with zero investment.

Learn to generate high revenue earning products for sales, generating payment links for customers, managing account-related details. Solve your problems in just one click: https://www.badabusiness.com/psc?ref_code=ArticlesLeads

 

Categories
Motivational

A Step towards Greener Planet: How this 14-Year Old Telangana Girl found a natural alternative to plastic!

Planter

Heroes have no caste, creed, color, or age especially when it comes to protecting our environment. And a 14-year old Telangana girl is the perfect example of this.

Srija Augustine, a class 9 student of the Zila Parishad High school in Chintalkunta, Gadwal district, Telangana has come up with a sustainable solution of biodegradable pots that are made from groundnut shells that take less than 20 days to decompose.

With each passing day, the planet`s condition is deteriorating. Humans tend to forget that without a balanced environment the survival of any living being is impossible. With increasing sea levels, climate change, an increasing number of earthquakes, droughts, landslides, floods, and forest fires, the importance of environmental protection is vital more than ever.

When Srija A took part in the annual sapling planting school drive-in March 2020, she received the shock of her life. While digging the soil to plant a sapling, she discovered a plastic bag after having dug a few feet underground.

Speaking of her experience, Srija describes, “I immediately realized this was from one of the earlier sapling-drives. This could continue every year so I began to think of a sustainable solution to raise seedlings.”

This young innovator immediately decided to find a solution and after a few months of research, Srija came up with an innovative biodegradable solution. This 14-year old young girl made a biodegradable planter made from groundnut shell pulp.

Srija, who hails from the Gadwal district in Telangana knows the prevalence of groundnut cultivation is very common in her region.

Groundnut shells that are also referred to as agro-waste are ground into a powder and used as an energy source. It grows on the upper-most layer of the soil and has the power to retain water. These shells are also made into a pulp and used as manure. The shells can disintegrate quickly and are rich in phosphorus and calcium.

Srija took help from her mentor and Math teacher, Augustine P, and managed to make a prototype of the planter. She went to the mill located near her home for the procurement of the ground shells. She ground them at home, added water to make it into a pulp, and molded it in the shape of a water bottle to form the shape of the cup.

But as the planter was too fragile, she failed at her first attempt. Following that she reached out to her mentor professor Augustine. He helped her by adding some other natural ingredients into the pulp to provide sturdiness.

Once the planter was sturdy enough; she buried it underground at school and monitored it regularly. It took less than 20 days for the planter to decompose.

Srija A. is soon going to get a patent for the groundnut shell pot that she created. Srija was awarded a Council of Scientific and Industrial Research (CSIR) Innovation award in the category of innovation by school children in September 2020 for her creative and sustainable solution that can help to reduce plastic usage.

If you too have an innovative idea that can leave a positive impact on the environment you must pursue it. Are you an entrepreneur who wants to tap the unexplored section of the market? You can boost your sales easily with the right guidance of a business expert from various industries. Click here to know more about our EAE course: https://www.badabusiness.com/?ref_code=ArticlesLeads

Categories
MSME

MSMEs in Haryana Get Major Boost! Products Manufactured by MSMEs in the State To Get Global Market, Talented Artisans To Benefit

Clothing Business

Chandigarh, February 11: The products manufactured by the Haryana MSMEs will now get the global market as the Haryana government signed pacts with three companies on Thursday. The news was informed by Haryana Deputy Chief Minister Dushyant Chautala. The Minister, who also holds the industries department portfolio, said artisans producing traditional handloom products of the state will also get a reasonable price for their craft. The Deputy Chief Minister said the signing of MoUs with three companies of international and national level by the MSME department is a step towards ‘Atmanirbhar Bharat’. The pact will give a boost to the MSMEs of the state as well as to the talented artisans.

The pacts with ”eBay”, Power2SME”, India’s first ”buying club” for SMEs and TradeIndia.com, price and product discovery platform, was signed by Haryana MSME Department Director General Vikas Gupta and the representatives of the companies. The memoranda of understanding (MoUs) by Haryana’s Micro, Small, and Medium Enterprises (MSME) Department with three companies was signed in his presence, a state government statement said. Industries and Commerce Department Principal Secretary Vijayendra Kumar was also present on the occasion.

  • The products being manufactured by the MSMEs of the state will now be able to be purchased in any corner of the world; this will also increase the export of our country.
  • Haryana government’s primary focus is to promote entrepreneurship, to enhance inclusive and balanced regional development in the state.
  • The strategic collaboration will help MSMEs, artisans in remote parts of the state, to overcome challenges restricting their access to domestic and international markets. This will not only give a boost to sales of existing entrepreneurs but also create unprecedented opportunities for new entrepreneurs.
  • Through this initiative, we are aiming at significantly enhancing visibility of indigenous and specialised products from the state, be it industrial products, or traditional handicraft products, and further strengthening ”brand Haryana”.

Chautala said these MoUs will also create unprecedented opportunities for new entrepreneurs. On the occasion, Kumar said MSMEs are becoming the backbone of the economy. He said the state government is committed to strengthening the existing ecosystem of over 2 lakh MSMEs in the state. Chautala said that in the current competitive era, it is important for MSMEs to adopt new and strategic approaches and added that e-commerce has the potential to take MSMEs to new markets. Gupta said the directorate of MSME is providing all possible help to its entrepreneurs so that they can generate good income from their enterprises and more youth can get employment.

Gupta said the directorate of MSME is providing all possible help to its entrepreneurs so that they can generate good income from their enterprises and more youth can get employment. He added that this pact will help our MSMEs transcend geographic boundaries and reach out to newer markets. “We look forward to creating impact and generate larger market opportunities for our MSMEs.”

He added that this pact will help our MSMEs transcend geographic boundaries and reach out to newer markets. “We look forward to creating impact and generate larger market opportunities for our MSMEs.”