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Business motivation

6 Profitable Business Ideas To Start In India During Holiday Season

6 Profitable Business Ideas To Start In India During Holiday Season
6 Profitable Business Ideas To Start In India During Holiday Season

Planning to start your own business in 2022? New Year is the best time to transform your idea into a beautiful reality. However, it is essential to take the new normal into account.

There are plenty of factors that make New Year 2022 immensely special due to the challenging times that we have faced this year. The world prayed for the current situation to get better, and the countdown to New Year brings a ray of hope and happiness to brighten up our lives.

Though in India, the festive season begins with the onset of Dussehra, Dhanteras, and Diwali, the country also celebrates Christmas in full swing. Most people take a break from their monotonous routine to celebrate it with their families. However, this time also offers several opportunities to start your own business. If you can create an exceptional experience with customers, we have a list of business ideas for you.

Check out these small business ideas that you can start with a little spin to make money during this holiday season:

1. Sell Room Heaters

With the northern region covered under the blanket of fog and chilly mornings, heaters are one of the most sold items during the winter season worldwide, and India is no exception. You can start your small startup business of selling heaters with low investment. You can also add distinct varieties of room heaters from home as well as from the store.

2. Virtual Party Planner

Considering the current scenario, most people will avoid traveling due to the pandemic and its new variant Omicron. But even this can be turned into an opportunity. Become a virtual party planner and help families by suggesting fun ways to plan and coordinate amazing get-togethers on video calls. Let your imagination go wild and come out with exciting games that can be played remotely.

3. Designer Crafts & Gifts Baskets

If you enjoy making someone`s day special, selling your personalized holiday gifts online can be a unique new year business idea.  You can also focus on decorated gift baskets with different themes. You can also provide a gift-wrapping service as the people love beautiful decoration. This business is very easy to start and you can operate this business on a part-time basis.

4. Flower Decorator

Becoming a flower decorator is another great startup business idea as people look for good quality flower arrangements. If you have the right skill, creative mindset, and adequate knowledge, it is the perfect time to start your own business.

5. Personal Trainer

Food is always the centerpiece when it comes to celebrations and festivals in India. From delicacies to desserts, people relish all kinds of dishes and cuisines amidst the fun, and laughter. People tend to neglect their health and some also gain weight due to less activity and more eating. So if you are into fitness then you might start your fitness channel on YouTube and share it with others.

You can also provide consultation to people who need guidance and support from an expert. This business idea is not just limited to festivals, but round-the-year, as people are becoming health conscious with each passing day.

6. Travel Planner

The holiday season usually involves people traveling out to exotic destinations to take a break from the year-long grind. These usually require a lot of planning and travel arrangements as most travelers want to go to off-beat destinations. So if you have an interest in making itineraries and making every vacation a memorable one, you can start your own business as a travel planner.

A travel planner is someone who takes care of everything. Flights, accommodations, car rentals, and a perfect itinerary are what you will have to plan for your clients for a fee. This also means that you must have knowledge of major locations and must be quick at researching unknown locations for your clients.

The end of the year 2021 can be fruitful for you if you can get the hang of the market and start your own business. If you are worried about how to run it successfully, worry not. With Bada Business`s Business Coaching Program you get handholding support from the experts and guidance from Dr. Vivek Bindra- the best business coach in India.

Bada Business offers an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses to help to meet your business goals. To know more, visit www.badabusiness.com

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Marketing

3 Greatest Challenges of YouTube Marketing

3 Greatest Challenges of YouTube Marketing
3 Greatest Challenges of YouTube Marketing

From popular brands to startups, independent business consultants to best motivational speakers in India, YouTube has become a source of entertainment and fun for people, worldwide. This popular social media platform has already witnessed the presence of some of the most popular brands like Google, BMW, Disney, Lego, and famous corporate trainers like Dr. Vivek Bindra. All of them have channels that are subscribed to by millions of followers.

Not only big brands, but companies of all sizes and even individuals are embracing YouTube and capitalizing as a promotional venue. So, there is no doubt that YouTube presents a huge opportunity for brands to reach and engage with their consumers firsthand, but only when done right.

So whether you are an independent business consultant or an entrepreneur who wants to reach your target audience, YouTube marketing is perfect for you. But, here are some of the biggest challenges that you might face on this platform:

1. Targeting the Wrong Audience

Sometimes it’s the quality of the content, while most of the time it’s the wrong target audience. Many marketers and startup businesses make the mistake of pitching their products and services to the wrong audience. This often results in visitors slipping away.

It is easy for brands to believe that the product videos will appeal to all sorts of demographics. However, this belief is far from the truth. Hence, avoid this mistake like plague, as it can cost you time, money, and effort. Determine your customers` demographics because not everyone requires and is interested in what you are offering.

2. Having No Objective

To create the right video content defining your marketing objectives clearly is highly essential for a company or an individual. Whether you want to increase sales, generate leads, or make new customers grow brand awareness, or decrease churn, it should be clear to you as well as to your marketing team.

Think about which type of emotion you want to invoke in your audiences. Do you want them to feel excited, moved, or inspired? You can use different types of video content like unboxings, events, interviews, behind-the-scenes glimpses, Q&A sessions, and how-to guides based on your marketing objectives and your target audience. Focus on emotions that drive value for a business.

3. Sharing Videos of Poor Quality

There must be millions of videos getting posted every day on YouTube. But videos that are of great quality and offer value are the ones that get instant likes in great numbers. Good videos appear more professional and make your audience feel more connected. Pay attention to minute details like lighting, audio, angles, and camera.

Keep background separate from foreground elements, eliminate shadows and emphasize key scene elements. Quality audio is also important for the success of your video and promotion efforts. Most viewers will leave your video and miss the message that you want to communicate if the sound quality is not good enough. Make a video that is informative, entertaining, and engages your target audience, and covers the topic that is they are looking for. This strategy can give the desired results for your YouTube marketing.

Businesses often fail to set the right metrics for their video marketing campaigns. They often focus on comments and shares. Though these two factors are important, other metrics will help you to give a good idea of the performance. Metrics like traffic source, average view duration, the view-to-subscribers ratio will help you measure success are average percentage viewed, unique viewers, watch time, and re-watches.

While your YouTube channel can be your brand-building powerhouse, the above-mentioned mistakes can fail even the well-crafted marketing strategy. The above-mentioned challenges are common and faced by every marketer at a certain point.

Having a compelling marketing idea is great. But you know what is even better? Personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads. At Bada Business, we offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

Categories
Business motivation Startup

5 Profitable Low Investment Eco-Friendly Ideas To Start In 2022

5 Profitable Low Investment Eco-Friendly Ideas To Start In 2022
5 Profitable Low Investment Eco-Friendly Ideas To Start In 2022

Though the Covid-19 pandemic had brought the world to a shutdown, it has also changed the way this world consumes energy. Carbon dioxide emissions fell by 5.8% globally. This is the largest drop in CO2 emissions since World War II. The primary energy demand too was decreased by 4% over the last year.

So, if you want to start an eco-friendly startup business, there are so many opportunities in India to become an entrepreneur. There are multiple low-investment startup business ideas that you can choose from.

But before we even begin telling about the money-making business ideas, let us tell you what eco-friendly business is.

An eco-friendly business uses sustainable materials to make environmentally friendly products. It aims to utilize natural resources in a way that does not harm nature. This approach helps the business and environment to grow simultaneously.

Here are 5 eco-friendly business ideas that can you can start with minimum investment:

1. Organic Store Business

From organic farming to organic soaps and shampoos, people are more inclined towards everything natural. If you want to start a business that is profitable for both you and the environment you can start from eatables, personal care products that are made from natural raw material and free from preservatives.

You can also attend workshops where a session could cost you anywhere between INR 1200-5000. With few initial investments such as buying mixers, blenders, molds, pigments, and essential oils can cost you around INR 8000. There is a huge demand for organic products that can give your low-investment startup business a kick-start.

2. Retailing Recycled Items

Though India is a major scrap importer of scrap metal like aluminum and brass, people have a stiff mindset when it comes to recycled items. Despite this, there is a huge scrap market that is thriving. From needles to clothes, upholsteries to shoes and electronic products, everything that we use can be recycled.

Not only recycled items business can be started with minimum investment, but it will also allow you to create employment for many people and train them as per your business requirements.

3. Eco-friendly Jute Bags

‘Say No to Plastic Bags’ is something we have been hearing for a decade. But the plastic waste has now engulfed the entire world and its hazards are making an appearance everywhere. From ocean to forests, food to intestines, surprisingly, plastic has found a sneaky way to enter into our lives.

You can start making jute bags that offer more durability, and reduce the carbon footprint that is created by the ever-so-durable plastic bags. As more and more people are interested in eco-friendly products, they will be more than happy to welcome this change. You can start making jute bags from jute twine or you can also use different raw materials like bagasse, coconut husk, and recycled paper.

4. Eco-friendly Furniture

Nowadays, you must have noticed that your Facebook and Instagram feed is full of beautiful and warm home décor ideas. Old and discarded furniture can be reused and refurbished into pieces that are aesthetically and functionally brilliant. This segment has lots of potential in the domestic as well as in the export market. All you need is a work table and some equipment to kick-start your low-investment startup business. As your business increases you can also hire an experienced carpenter to help you fulfilling orders.

5. Composting Industry Business

If you want to start a business with practically no capital investment, composting business is the real deal. The kitchen waste in your house is a gold mine that can generate compost which can be made for free in your backyard. You can invest in the installation of composting beds that might cost you around INR 3000.

A business that takes care not only of its revenue but also of the environment sustains for a longer time in the market. The customers become more loyal because of the ideology behind the business and with time the revenues will also grow. You can start the above-mentioned low-investment business idea or if you have an idea of your own, you can also start it.

Having a compelling marketing idea is great. But you know what is even better? Personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads.

This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

Categories
Startup

4 Ways Hiring A Business Coach Can Be Profitable For Startups!

4 Ways Hiring A Business Coach Can Be Profitable For Startups!
4 Ways Hiring A Business Coach Can Be Profitable For Startups!

From guiding young entrepreneurs to navigate through the maze of business dynamics to helping them maintaining a work-life balance, engaging a business coach is proving to be a winning move these days.

Being an entrepreneur is not as easy as it may sound. Multiple departments need to be taken care of, and if you are a one-man army, the task can be gigantic. But a business coach can ease out the entire process and can help you with the industry.

A business motivational coach is someone who has been in the industry for a very long time and has acquired good experience. Such an advisor can help you to take tough decisions and can advise you better in making a business plan for your startup.

Along with that, there are multiple other reasons why you must take the help of a business coach:

1. Day-to-day Challenges Become Easy!

Various business operations work in distinct ways which might confuse an entrepreneur who is trying to focus on multiple things in one go! A good business coach will give you constructive feedback on how a particular aspect of a business is working for you.

Being an entrepreneur, you might also not know all the right questions to ask, or where to look for the answers which can lead to bad choices. The right mentor can help you to take out the guesswork.

2. They Give You Access to Exclusive Coaching System

Why it is so essential to choose the right business coach at the right time is because, with his expertise and experience, they can provide access to a range of services and coaching systems like the Business coaching Program.

For instance, if you hire Dr. Vivek Bindra, a motivational coach, along with his professional expertise, he can also give you in-depth knowledge about business dynamics via Foundation courses, Specialization courses, and Value Packs.

The best thing about this program is that it offers a gratifying range of courses to choose from. Some of the courses are specifically devoted to your business niche.

3. They Hold You Accountable

An ideal mentor will guide you, but will also hold you responsible and accountable in his or her assessment of mistakes. To grow in your professional area, you need to realize your mistakes.

Remember! You don`t need a cheerleader, but a right business coach who is not shy from telling you about your mistake.

4. They Make your Aware of Bling Spots

Experience matters a lot! And this is one of the reasons why it is essential to have a mentor by your side. The best business motivational speaker can foresee the blind spots that you might encounter in the future. He can share the fruits of his experience perhaps at a larger organization but can apply to your organization as well.

Hiring the right coach can take your startup business in a completely new direction and on the path of growth. However, it is crucial to remember that a coach should not be regarded as your employee. He is an external source who is there to provide you guidance, insights, and feedback to help develop strategies & tactics. So when are you hiring the best business motivational coach for you?

To understand the dynamics of business in-depth, you can take our business coaching program. To know more about it, visit: www.badabusiness.com

Categories
Strategy

4 Effective Ways To Communicate Your Brand To Consumers For Better Recall Value!

4 Effective Ways To Communicate Your Brand To Consumers
4 Effective Ways To Communicate Your Brand To Consumers

Do you have a startup that nobody knows about? Or are you struggling with low customer reach? If any of these questions resonate with your current business crisis, then maybe you are not able to create a value for your brand that connects your target customer with it.

Today, customers lack trust in brands, so making your brand authentic and giving it a voice that gives out a clear message is a challenge that many entrepreneurs face in the market world. But, keeping your brand on the top is also essential to create a recall value.

If you have an excellent market sense, you can learn creative ways to hone your skills by taking a business coaching program.

Also, if you think you are doing everything right, but still falling short to make an impact on your customers, you can take help from the best motivational speaker in India. A great coach will help you to point at the loopholes of the marketing strategies.

How you choose to communicate with your niche audience can have an impact on your brand. It also determines if a customer recognizes your corporate message or chooses to ignore it.

So how can you communicate your brand message effectively with your customers? Here are 5 ways in which you can create a brand value that your customers will always remember:

1. Give Experiential Marketing a Try!

Externally or internally, experiential marketing is great for a startup business. However, it is crucial to stay consistent, especially during the rebranding. Use the same color combination, logos, and a consistent brand voice throughout, as it helps to maintain consistency. Keep it simple with contact info, and try not to incorporate too much information.

2. Make your Brand Real

Many customers in today`s world do not trust brands, they prefer to trust real customers who have got the hands-on experience on a specific product. “Word-of-mouth” has taken a digital avatar and now people take reviews more seriously before purchasing a product.

If your business also deals online, you can showcase real customers using or wearing your products through videos, photo displays, or live streaming social feeds whether at work or having a vacation. The real-world view gives an immediate answer to the most common question of customers- “where they can use the product?” To excel in this crucial step, you can also take any business coaching program in which branding is explained in detail.

3. Make Your Brand Irresistible

Catching your customer`s attention is crucial if you want to create a strong presence for your brand. To build a powerful presence, you can use a digital medium such as tablets, to showcase your logo or marketing collateral.

You can also use billboards to display your business in high-traffic areas. You can also put your staff in jerseys or t-shirts which are well-branded with your logo and brand colors. You can also provide your team as well as customers with branded mugs and water bottles.

4. Show Your Company Culture

Your company`s culture matters more than you can ever anticipate. Since consumers want more authenticity it is essential to showcase the beliefs and values of the organization and employees. You can take a picture of your organization participating in something charitable. Showing a strong culture can have a powerful influence on the entire vibe of your brand.

Don`t tell a brand`s story. Rather show your customers and make them experience it. Take your brand`s DNA and bring it to life by simply showcasing the story behind your brand values. You can use the above-mentioned tips to establish your brand`s authority in the market.

You can learn effective marketing tips by taking a business coaching program. To know more about it, visit www.badabusiness.com

Categories
Startup

3 Eco-friendly Low-Investment Business Ideas You Can Start Now!

3 Eco-friendly Low-Investment Business Ideas You Can Start Now!
3 Eco-friendly Low-Investment Business Ideas You Can Start Now!

Do you want to start a startup business that makes money but at the same time wants to give something back to this planet and society? The waste management problem in India needs no mention; the mounting landfills speak volumes about the deteriorating health of our environment.

Garbage disposal is one of the major challenges that India is facing currently. While some of the garbage is biodegradable, other substances like plastic can take around 1000 years to decompose. Many people often advocate the prohibition of certain products. However, it is difficult to replace them in daily life and hence, their disposal after fulfillment is inevitable.

So if you want to start your venture, we can give you the best eco–friendly small business ideas to start. These businesses upcycle and recycle waste products to create commercially viable products.

1. Upcycled Furniture

Furniture is an integral part of every home, and this is one of the reasons why it is a great avenue for upcycling waste. To use waste materials at a great scale, one can create a variety of products like tables, chairs, cupboards, and more that are in great demand.

Starting an upcycle furniture shop is a good low-investment small business idea. It requires a small seed investment and has the potential to pick up and return great profits. Look for the cheapest sourcing options to source raw materials and have a clear idea of what it can be converted into for its maximum utility.

Pradeep Jadhav of Pune started Gigantiques Furniture to create practical models out of waste materials like used tires & barrels. After delivering 500 orders, his business is experiencing a J-curve.

2. Recycled Products

Yes, plastic has many disadvantages, but if you can think about a creative way to turn its con into pros, you can start a small business startup that will need minimum investment. Plastic offers great utility, which can be its advantage as well if used smartly.

The simplest way to use it is to start a business where plastic can be used to create reusable products. You can collect plastic bags, gift wrappers, bags of flours, and pulses from local garbage collectors. Many products can be made by weaving the plastic strips together.

Nandan Bhat, founder of Pune-based start-up Ecokaari has started one such venture. He has employed artisans under his brand, who cut the plastic into thin strips and weave them into a fabric which is then made into a wide range of products like pouches, handbags, purses, travel bags to electronic covers that are purchased by people according to their requirement.

3. Upcycle Decoration

If you have an eye for details and can think about something creative, this is another low investment small business idea. You can start refurbishing fabrics to create some amazing decorative items like lanterns, pen holders, and other utility items that can be reused again and are also eco-friendly.

Delhi-based Siddhant Kumar has begun such a venture where he utilizes denim clothing and upscales it to come up with some of the most beautiful utility items.

Being an entrepreneur means resolving customer`s problems, and today our planet is screaming for help due to pollution. By utilizing the above-mentioned ideas, you can easily start a small startup business as they need very minimum investment.

To know how you can start a startup business, you can take our Business Coaching Program where you will get the handholding support of the experts along with premium content from SMEs.

Categories
Startup

5 Ways To Give Your Online Startup Business A Jump-Start!

5 Ways To Give Your Online Startup Business A Jump-Start!
5 Ways To Give Your Online Startup Business A Jump-Start!

The internet has grown into one of the largest marketplaces. With the pandemic hitting the economy, more and more companies are now operating online. Many small startup businesses with unique ideas are cropping up with their unique strategies.

However, it requires patience, commitment, and perseverance to keep the entrepreneurs going- but passion makes all the difference. If you have a solid idea for an online business startup there are important lessons that you might want to learn.

A lot of mistakes are bound to happen initially. While some of them can easily pass over, some may prove way too expensive. So here is a list of important lessons that will help you to kick-start your own online business:

1. Build a Website that is Faster & Better

Your website is the face of your business that people see when they visit. It is the gateway through which your potential customers will recognize you. If you are losing customers, a poorly designed website can be one of the biggest reasons behind it. If it is not optimized for mobile devices, you may lose a lot of traffic.

A slow-loading website can frustrate visitors, which is why building a website that can load faster is always a wise decision. Give users an easy browsing experience as it makes a user`s journey quicker. Users can also look at your products and purchase them in an uncluttered way.

2. Make your SEO Game Better

Search Engine Optimization is used to get your website ranked on Google. Search engines like Google look for keywords that people usually type when they are looking for a particular product. Entrepreneurs should use more of those keywords in their content such as blogs, articles, and product descriptions. The more those keywords will be used, the easier it will be for the users to discover you and your business.

Keep uploading fresh images of your content and optimize your layout with specific keywords as it can make a huge difference in the number of visitors. However, the results of any SEO activity will take time.

3. Use an Old Domain Name

Old domain names generate a sense of trustworthiness for search engines. They get an edge and that makes them hard to compete. The major reason behind it is that they have existed for a much longer time as compared to any other domain name.

They also come up higher on the first pages of Google searches that give your startup business online an edge over your competition. They may cost you a little more, but they can be a great investment for the future.

4. Have a Dominant Social-media presence

In today`s digital world, social media plays a significant role in every online startup business. Social media platforms like Instagram, Facebook, and Pinterest have proved to be a set of invaluable tools for all businesses.

If you can use social media effectively, your followers will increase, and you might get tons of new visitors weekly. Make engaging content and add a dash of humor into it regarding your products and services that works well for your brand, and you can grow a community around your business in no time at all.

5. Use Advertising Methods Wisely

There was a time when the traditional methods for marketing your products included TV commercials and radio ads that required large budged. However, thanks to social media there are plenty of options available where you can market your business at a low cost. From Google AdWords to Facebook and Instagram ads, social media offers versatile choices to modern-day entrepreneurs to establish their brand presence.

Use them together with SEO activities and your business will achieve greater visibility. Whether you are using advertising platforms or building links, apply these tips and you will see unbelievable results.

To learn more about productive ways of marketing your small startup business online, you can take our Problem Solving Course.

Categories
Business motivation

What is a Business Coaching Program & Why It is Beneficial for Entrepreneurs?

Business Coaching Program
Business Coaching Program

India has a large talent pool where a lot of young aspirants are looking to fulfill their entrepreneurial dreams with their innovative ideas. But due to lack of resources and funds, they compromise and take up a 9 to 5 regular job. Starting a new small business online or offline can make anyone overwhelmed.

Another reason due to which many people give up on their small startup business plan is that a lot of people who hail from small cities believe that only a full-time MBA program is the key to start a new venture and making it successful. However, that is farther from the truth.

There are courses like the Business Coaching Program offered by Bada Business that can equip the Youngistan of India to not only set up their small startup business but also make it successful.

What is Business Coaching Program?

Our Business Coaching Program is a customized comprehensive leadership program that offers a global perspective. This course is divided into three branches- Foundation Courses, Personalized Value Packs, Self-learning Courses.

A Certified Personal Business Coach with their expertise will be available to provide your support and help you understand various business-related dynamics, concepts, and case studies in a structured manner. Our customers will also be allowed to attend 1 physical event of 4 days and 24 Master Classes.

Apart from offering an impressive combination of distinct courses that will provide solutions to your business-burning problems, our Business Coaching Program also offers hand-holding support to our customers.

Here is a list of key features of the BCP – Business Coaching Program:

1. Certified Personal Business Coaches

2. Chat-based Hand-holding Support

3. Training by Billionaire Professors

4. 750+ Videos Lessons

 

  1. FOUNDATION COURSES

Our personalized Business Coaching Programs bring a global perspective locally to provide an immersive learning experience with Structured Business Frameworks, Case-studies, and in-depth Video Tutorials that support the unique needs of Entrepreneurs, Solopreneurs, and Wantrepreneurs.

Through this course, you can find practical solutions from Subject Matter Experts. You can learn new and effective techniques to generate leads for your business. We offer business frameworks, robust case studies, and templates to help you learn and grow with our Business Coaching Program.

Some of the benefits are given below:

a. Get Practical Solutions with Business Coach.

b. SMEs from World`s Best Universities.

c. Get Qualified Leads for your Business.

d. Robust case studies, frameworks, templates.

e. Convenience to Access Courses anytime, anywhere. 

 

  1. PERSONALIZED VALUE PACKS

Our personalized value packs is a super bundle of practical solutions that focus on specific business challenges that can hinder your growth. Through our Personalized Value Packs gain new strategic insights, global perspectives, and leadership skills that enable us to lead change, drive innovation, and sustain a competitive advantage.

Some of the benefits are given below:

a. Develop Foundational Skills critical for business.

b. 5 Days of Live Sessions with Dr. Vivek Bindra.

c. 240+ exclusive videos, PPTs & assessment tests

d. Cultivate leadership skills through our Business Saarthi.

e. Exclusive business courses in Hindi on Bada Business App.

 

  1. SELF-LEARNING COURSES

Our Self-learning courses are directly linked to your unique business burning problems and are delivered through a range of virtual and in-person blended formats. Our self-learning courses can help you to remove the obstacles in your business growth and explore global best practices. It will also fill gaps in your knowledge and skills so that you can contribute at a much larger level to your organization.

Some of its benefits are given below:

a. Self-Paced Courses

b. Learn from the Experts

c. Solutions to Every Business Problem

If you want to take your entrepreneurial dream ahead and want to transform it into a reality, Business Coaching Program is apt for you. To know more about it, visit www.badabusiness.com.

Categories
Startup

5 Smart Tips To Create Successful Moment Marketing For Startups!

5 Smart Tips To Create Successful Moment Marketing For Startups!
5 Smart Tips To Create Successful Moment Marketing For Startups!

We can never forget the moment when during a press conference Cristiano Ronaldo moved aside Coca-Cola bottles. While this one small action resulted in the reduced valuation of the famous brand overnight, many other brands made the most out of this opportune moment to score a creative goal.

A lot of creative memes were captured on the screen followed by several famous brands like Fevicol hijacking the event to connect with their customers. The idea was simple- custom-fit the controversy according to their brand, to market themselves, appeal to their clients, and rope in new ones. This was a moment of marketing that was used by all popular brands across the globe and equally works for small start businesses.

 So what exactly is this concept of Moment Marketing that has become all the rage?

Moment Marketing is an awesome technique that utilizes the ongoing viral event without having to pay for it. Though many people assume that it is a new thing, they are completely mistaken. The Utterly Butterly Amul girl has been hijacking the ongoing events for decades. The creative and witty liners have been received well and enjoyed by the audiences as well.

If you are an entrepreneur, who is looking to hijack a viral moment for your brand presence to reach more audience, here are 5 tips to ace it:

1. Stay Updated with the Trends & Keep Your Product in the Centre

One of the most crucial aspects of Moment Marketing is to stay updated with the viral trends. It helps you to recreate the viral moments and this connectedness helps you to spot trends and stay upgraded with the important news.

While you may be already attuned to the growing trends on social media, you still might have to keep an eye out for those trends that can be utilized as a part of moment marketing for your brand.

Another thing that should be kept in mind while crafting a marketing strategy is to link it smartly back to your product. It will help to create brand awareness and accomplish the ultimate goal of improving sales and customers.

2. Incorporate Humor

Humor is the best way to put across your brand message on the internet and bring a smile to your customer`s face. Irrespective of the trends, brands that manage to capture viral trends with a funny jab on them are usually rewarded with high audience engagement, increased followers, or even paid media mentions.

Brands like Burger King, Amul, Zomato, and IKEA understand the power of humor and hence utilize it to take on current topics. If you are an entrepreneur with a small startup business, you can follow their page to realize that this approach works well for them.

3. Pop Culture All the Way

Can we ever forget the evergreen superhero movies or memes that have funny references from Gangs of Wasseypur? Pop culture references are the best way to grab your customers` attention. Your brand can create posts that have a feel of an inside joke using your brand`s voice while sharing your brand`s ethos and subtly building affinity without your target audience.

If you have a startup business, you can use this trend to increase your brand awareness on Social Media Platforms.

4. Maintain your Brand`s True Voice Without Being Pushy

Marketing strategies that appear effortless work like a breeze. There is a fine line between effortless moments marketing and marketing that appears to be a desperate attempt by a brand to look cool. Always ensure that your efforts don`t fall into the latter category by keeping your brand`s core values at the forefront of all your moment marketing activities.

5. Choose Trends Wisely

Not every customer is a potential customer. Similarly, not every trend is meant for your brand. Not every incident, or event needs to resonate with your brand`s personality. Neither should you try and insert your brand into every trending topic out there.

When a trend talks about controversial issues like politics, religious sentiments, wars, or any other sensitive issues, it is best to keep a distance as you would not want your brand to be associated with something which is remotely offensive. You can also watch video-based on Moment Marketing, here:

Moment marketing for brands is a fun way to engage with your customers. And while Ronaldo or Zomato may provide the push to set the marketing ball rolling, it is the quick, witty, and collaborative thinking that results in successful moment marketing. Try our helpful tips mentioned above while preparing a solid marketing campaign.

To learn more about marketing, you can take our online Problem Solving Course that is designed for specific business problems.

Categories
Startup

Top 11 Content Formats To Ace The Art Of Content Marketing for Startups!

Top 11 Content Formats to Ace the Art of Content Marketing for Startups!
Top 11 Content Formats to Ace the Art of Content Marketing for Startups!

‘Content marketing’- today we are going to talk about this one large umbrella that is solely responsible for the strong brand building of many popular brands. In this digital age where everyone is posting minute-by-minute updates of their daily lives, content marketing presents incredible opportunities for not only large but also small startup businesses.

Gone are the days, when businesses had to hire an individual to distribute the pamphlets to reach out to their target audience. Today, thanks to the internet and intelligent algorithms of social media platforms, you can reach out to your potential customers without any hassles.

What is Content and what makes it different from Content Marketing?

If you look at the broader aspect, everything and anything available on the internet is content. In general, content is anything that expresses thoughts, emotions, information, or experiences through visuals, audio, or written form.

This article that you are reading right now is also content, and so are the 95 million photographs that are uploaded on Instagram and videos on YouTube. It simply means that the internet is built with the content and everyone creates it all the time.

But the confusion arises here. A lot of content these days is intended to market a brand…but that does not mean that the brand is doing content marketing.

Here`s why.

The above examples were of content, whereas content marketing is a strategic approach that emphasizes the creation and delivery of valuable content and aims to attract, retain and convert a clearly defined audience.

Content Marketing strategically provides solutions to problems that either your customers or your business have. Some of the best examples abound:

  • A fitness brand that creates a community and encourages its customers to share knowledge.
  • A home décor retailer that distributes a monthly magazine on minimalism and good housekeeping practices.
  • A travel company that creates a thrilling website to showcase the experiences it offers.

You are doing content marketing if your content is doing the following:

1. Puts your audience first.

2. Focuses on a solution to a problem or links back to a business goal.

3. Attracts reader to your destination.

4. Gets published continuously.

5. You identify what is performing well, and where you need to improve your data.

We are sure that by now, you must have understood the difference between content and content marketing and its significance in the business world. High-performing content is central to your content marketing, but the way you curate and craft it can have a great impact on your marketing strategy.

So how can you master the art of Content Marketing?

Master these 11 types of content and you can catch up to this amazing marketing strategy:

1. Blogs

Blogging is not a new concept. And whether you are a business coach in India or have an entrepreneur with a small startup business blogging is helpful. However, it has evolved a lot since its conception. Make sure that your blogs are optimized for SEO because they can help you to boost your page ranks. Do provide call-to-action and consider opening up comments for further engagement.

2. Case Studies

Many entrepreneurs think that case studies are useful only for business coaches and business consulting firms in India. But, the truth is that it is an amazing way to take your customers on a journey that showcases solutions to their burning problems. Illustrate your expertise now!

3. eBooks

Combined with a magnetizing title and excellent content, eBooks make for great lead magnets.

4. Emails

Those who say that emails are long gone are not aware of the power of email marketing . Write direct, gripping and concise copy that contains information useful for your readers. They can not only help you to convert prospective customers into loyal clients but also helps to build long-lasting relationships as well.

5. Headlines

Let your readers know exactly what they are getting through compelling headlines. Avoid sounding desperate and spammy!

6. Meta Titles & Descriptions

Thing from the perspective of your customers and let them know the answers they are looking for right now.

7. Product Descriptions

Don`t describe the features of your products. Instead, elaborate on how it will benefit your customers. Nobody wants to know about the technology, but the convenience and experience that a product will bring in a customer`s life.

8. Social Media Posts

Put your customer at the center and create an experience that focuses on engagement. Social media posts help to connect the audience with your small startup business brand.

9. Video Scripts

Tell your brand`s story with great excitement. Include the script on the text page to make content more accessible. It will also help to boost SEO.

10. Web Content

Make vital information or helpful information prominent, include CTA, and use high-quality images to create a powerful message.

11. White Papers

Dwell deeper into the relevant topics. Provide in-depth knowledge that your target audience can apply to their problems in life.

Content marketing is a powerful tool that can create a positive and strong brand presence online. We are sure that you must have realized the difference between content and content marketing. So ace the 11 types of content to become the master of Content Marketing.

To understand a deeper perspective regarding this topic, you can take our Business Coaching Program.