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Marketing

The Moms Co: How this brand is helping would-be Mothers with Toxin-free Products!

Necessity is the mother of all inventions’. And today we will unravel the success story of one such purpose-driven brand- The Moms Co. The brand which has raised $8 million (Rs 58.4 crore at the current exchange rate) in its third round of funding is riding on a wave of success. The existing investors Saama Capital and DSG Consumer Partners led the Series B round of funding.

The Moms Co. is a wellness start-up that began in 2016. Based out of Delhi, The Moms Co came into existence when the husband-wife duo Malika and Mohit Sadani had their second daughter. The couple moved to Gurgaon from London after her delivery. Malik`s struggle to find a safe, natural, and toxin-free product for her baby in India led to the birth of The Moms Co.

In today`s time, hygiene is paramount! The topmost priority of new-age parents is to keep their babies safe from diseases. No couple would want their child to open his eyes in an unhygienic environment. Also, maintaining a sanitized environment is essential for the mental and physical wellness of the expecting mother.

 

“Finding a premium quality product for my daughter that was natural, safe, and toxin-free was so difficult that I had to rely on my friends traveling from abroad to India to get my stock. On discussing the ordeal with other mothers, I soon realized others like me were also facing similar challenges. It just struck to me that no brand in India was listening to us moms and trying to resolve our requirements,” explains founder & CEO Malika Sadani.

What finally triggered her to come up with her brand is when a friend of the couple traveling from the US couldn`t get the products they had ordered due to heavy snow in Boston. That`s when the couple finally decided to do thorough research and go deeper into the supply chain. They wanted to know if high-quality products can be made in India.
It was then that she decided to take her first step towards The Moms Co. Before setting her foot as an entrepreneur, Malika, who has done her graduation from the Welingkar Institute of Management, has worked as a banker with ICICI bank. Her husband Mohit is an IIM Ahmedabad alumnus and worked with big hotshots like Mckinsey & e-commerce unicorn Snapdeal.

So what makes this brand special? Their excellent quality standards! The company`s products are developed by highly skilled experts across Australia, India & Switzerland. The ingredients used in their products are checked thoroughly against databases available around the globe.
The products then undergo stability tests to ensure that their quality and stability are intact across varied humidity and temperature conditions. Each product undergoes microbial tests to determine they are free from heavy metals, mineral oil, and microbial growth.
After going through a series of tests, the products are finally sent for dermatological evaluation to ensure they are free from any irritants. Their entire product range is certified toxin-free and deemed safe by Safe Cosmetics Australia.

At present, The Moms Co has a market size of Rs 10,000 Cr and growing exponentially at 20% annually. With most of the mothers spending time online on research and for their daily shopping needs, the brand is gradually shifting to online as well.

The Moms Co. is coming out with a wide range of products for hair, skin, pregnancy & baby care, and another 25 expected by the end of 2020. They are trying to evolve as a one-stop destination for pre-natal, post-natal, and baby care products.

Malika`s journey is an inspiration! Her motivational story can inspire people to achieve big by turning dreams into reality. But conceptualization of an idea can take more than just thorough research about the market. Know how can you expand your start-up and establish it as a brand. Visit www.badabusiness.com to join https://www.badabusiness.com/life-time-membership?ref_code=ArticlesLeads

Categories
Motivational

Success Story: Meet Vikash Jaiswal, the mind behind India`s #1 gaming app that smashed all the records!

success story

It is not easy to be an entrepreneur. Sometimes you have an idea in your mind, but the stability of the future may deter you from pursuing that idea. Sometimes you lack the motivation and other times you are not sure whether the time is right.

But if you set your eyes on a goal and are determined to do what it takes to reach that goal, nothing is impossible. However, there is a brave lot too! People who believed in their dreams and ideas and overcome the fear of failure.

Today, we are celebrating the success story of Vikash Jaiswal who became an overnight sensation, thanks to his free online board game Ludo King. An avid online gamer, Vikash lived and breathed online video games in his teen years.

Online games are popular! But what makes them more popular is their free availability and easy accessibility. And, as the COVID-19 lockdown was imposed all across the world, a large number of people turned towards online games to kill boredom. This bunch consisted, not just avid gamers, but also regular people who were willing to play for longer durations.

Developed by Vikash, founder, and chief executive of Mumbai-based Gametion Technologies Pvt. Ltd that owns Ludo King, the game has become a lockdown favorite online board game. Vikash Jaiswal has been an avid online gamer since his childhood. Born and brought up in Patna, Vishal decided to pursue computer engineering in college.

During his hostel days, Vikash used to collect free software that came with computer magazines. He first developed the video game ‘Eggy Boy’, which was celebrated as “Game of the Month” by several magazines.

In 2010, he established Gametion with a seed amount of Rs 2 Lakh from his savings and launched Ludo King in the year 2016. The Ludo King has surpassed all the hot favorites like Candy Crush, Clash of Clans, PUBG, Temple Run, and Subway Starters in terms of monthly active users in the country.

Now in his mid-40s, Vikash is the creator of an online game that has more than 50 million daily active users around the world. The Ludo King`s monthly active users have reached 185 million.

The motivational story of Vikash Jaiswal shows if you love what you do, the success will be yours! From conception to implementation, if you want to know about the steps that can take you closer to success, visit our website www.badabusiness.com.
You can find free premium content on business training programs and entrepreneurial skills that will resolve all your queries. You can also become a member by clicking https://www.badabusiness.com/life-time-membership?ref_code=ArticlesLeads Visit us now!

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Business motivation

The Mission to Support Businesses in Their Journey From Start-up to MNCs

todays startup tomorrows mnc
Economy

India has become a hub of booming start-ups. Individuals of every sector with innovative ideas have come forward to present the market with never-before services or products that have completely transformed the lifestyle of people. The list includes names such as OYO, Ola Cabs, Swiggy, Snapdeal and BYJU’s which have become a part and parcel of everyone’s lives. These Indian start-ups have also made it difficult for many international brands to maintain their position in the market, giving them tough competition.

One similar start-up is Bada Business, which has transformed the definition of business coaching for entrepreneurs and business aspirants of the country. Aiming to provide Indian SMEs and MSMEs with business knowledge that can help them reach beyond international standards, the Founder and CEO of the organisation, Dr. Vivek Bindra has trained thousands of entrepreneurs, wantrepreneurs and students with skills to build and strengthen their businesses through various courses provided by the company. While the YouTube channel of Dr. Vivek Bindra has over 15 million subscribers and is the World’s no. 1 Entrepreneurial YouTube channel, his courses such as Everything About Entrepreneurship educate professionals with valuable business skills.

Dr. Vivek Bindra, through his training courses, aims to empower Indian Businesses to such an extent that they can transform into billionaire MNC companies and outstand international companies in the market. Everything About Entrepreneurship, one of the courses offered by the organization Bada Business, offers business lessons that help students, wantrepreneurs, and people involved in family businesses with the skills to take their business to another level through lessons provided by leaders of Xiaomi India, Kent RO, Ford, Amul among many other renowned organisations.

Another series of courses by Bada Business named Problem-Solving Courses help the businesses to get a solution for their most crucial problems such as funding, finance, HR, marketing, sales, personality development, customer relation etc.

Bada Business offers its customers with Lifetime Membership for its courses with an access to all the upcoming digital courses including Everything About Entrepreneurship and Problem-Solving Course. Its customers get a collection of over 600 business templates, tools, and strategy sheets named Aladdin ka Chirag. To know more about Lifetime membership, visit or https://www.badabusiness.com/life-time-membership?ref_code=ArticlesLeads

Categories
Startup

Women in Business: 5 Tips for Female Entrepreneurs to Establish Successful Start-Ups

Women in Business| Representational Image (Photo Credits: Pixabay)
Women in Business| Representational Image (Photo Credits: Pixabay)

Women are increasing taking up various entrepreneurial roles with the bloom in start-up ecosystem. Not only has the female participation in the work fold has increased, women are increasingly starting their own businesses and becoming financially independent. To promote women entrepreneurship, the government has also introduced various schemes to provide financial support to their business at the entry stage as well as during growth phases. The wave female entrepreneurship  is not restricted to urban areas only, more and more rural women are starting their businesses.5 Habits of Highly Successful Leaders and Entrepreneurs.

From idea generation to establishment and running of business operations, women all over the country are single handedly driving their start-ups to growth and success. Here are some tips for women entrepreneurs to be successful in business :

Know Your Business 

Before starting the business, the women entrepreneurs should gain proper and adequate knowledge about the nature of business, market conditions, nature of products and services offered, strategies of competitors, consumers’ tastes and preferences and choose the most profitable positions for the product. Awareness and clarity on different aspects of markets help to boost confidence of the entrepreneurs.

Be Decisive 

Another important characteristic a woman in business needs to have is decision making. As an entrepreneur, women face various challenges, both business related as well as socially constructed. She needs to be upfront with all the difficulties and follow her heart. Woman entrepreneurs need to be highly decisive, trust their decision making process and stand by it. Top 21 Books That Every Entrepreneur Should Read In 2021.

Networking 

To grow in business, support and collaboration is important. This is even more important for women who are new to entrepreneurship as in most cases they lac support from their immediate surroundings. Connecting with already established and successful business women strengthens young female entrepreneur psychologically and provide much needed motivation and guidance.

Seek Feedback 

Feedback and reviews from customers help in understanding the market better and making necessary changes. Entrepreneurs should read reviews, find articles about their business, and interview their customers. They need to pay particular attention to negative reviews and ask people specifically what they wish they were getting out of the product or service they’re using from your competition.

Be Positive and Believe in Yourself

Businesses take time to establish and experience success. It is a long process. There are certain bottlenecks take keep popping up in the journey. However, a women entrepreneur should never be afraid of failure and always remain positive. She needs to trust herself and have full faith in their dreams to becoming a successful businesswoman.

Women are regularly scaling newer heights in all aspects of life. In business as well, various female entrepreneurs have proven their immense worth while many others are on their way to success. Self belief and determination with adequate knowledge are the key to success.

Categories
Business motivation

5 Habits of Highly Successful Leaders and Entrepreneurs

Businesses (Photo Credits: Pexels)

Being a leader is not an easy task as they are the one who shape our nation, community and organisation. We need good leaders to help us guide and keep things moving. Our society is pretty quick to find a bad leader, but do we know what makes a good leader? Here are five habits that billionaires, high profile investors and startup founders have in common.

They Read

The one thing that successful people do more than anyone else is that they read. They consume books with an incredible appetite. If you don’t have a habit to read books, you can make it now. Try to staple it to your routine before going to bed or in the morning.

Set Big, Clear Goals

Every watched “The Wolf of Wall Street”? In the movie, Leonardo DiCaprio was a middle-class man with a big and clear goal. It may be basic, but you will always be lifted by the goals you set.

Work-Life Balance

Successful people realise the importance of work-life balance. They are willing to take breaks from their stressed schedule and aren’t afraid to go on vacations with family. They also prioritise healthy habits like sleep, balanced diet and exercise. This helps them to stay more stable, both emotionally and mentally.

Emotional intelligence

Emotional intelligence or EQ refers to the capacity to handle internal and external emotions. High EQ helps one to recognise their own emotions and keep them under control. It also helps to recognise the emotions of others and responds in a healthier manner. People with high EQ have better relationships with their team members.

Time Management

Successful leaders are good at time management. They divide their time according to the importance of the activity. Entrepreneurs like Elon Musk are obsessed with time management. He ensures to devote a balanced amount of time to both his businesses- SpaceX and Tesla.

Categories
Business motivation

Top 21 Books That Every Entrepreneur Should Read In 2021

Books (Photo Credits: Pixabay)
Books (Photo Credits: Pixabay)

The year 2020 was a transformational year for everyone and 2021 is still a ‘blank slate’ that feels so boundless and exciting. Those who started business in 2020 or before that, now have some idea about how to sustain their business during the pandemic. But still, there are many things that an entrepreneur needs to learn. Bada Business Republic Day 2021 Offers: Know About Offers on IBC, LTM and Other Courses; Check List of Offers Valid From January 26–31.

No need to worry though. One of the best ways to gain knowledge is through reading. New books are published every minute containing insightful details about how businesspeople can grow their business and prepare for the future- here are few must-read books for young entrepreneurs. Feeling Unmotivated? Here Are 3 Bollywood Songs to Inspire Every Entrepreneur.

20 Books That Every Entrepreneur Should Read:

Solving the People Problem: Essential Skills You Need to Lead and Succeed in Today’s Workplace by Brett M. Cooper and Evans Kerrigan

How to Win Friends and Influence People by Dale Carnegie

Courage to Lose Sight of Shore: How to Partner with Private Equity to Grow Your Business with Confidence by Kelley W. Powell

The Psychology of Selling by Brian Tracy

Own Your Career, Own Your Life: Stop Drifting and Take Control of Your Future by Andy Storch

Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson

Move Fast. Break Shit. Burn Out: The Catalyst’s Guide to Working Well by Tracey Lovejoy and Shannon Lucas

Rich Dad, Poor Dad by Robert Kiyosaki and Sharon Lechter

More Good Jobs: An Entrepreneur’s Action Plan to Create Change in Your Community by Martin Babinec

Rich Woman by Kim Kiyosaki

A CEO Only Does Three Things: Finding Your Focus in the C-Suite by Trey Taylor

Thinking, Fast and Slow by Daniel Kahneman

The Extraordinary UnOrdinary You: Follow Your Own Path, Discover Your Own Journey by Simone Knego

The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career by Reid Hoffman

Get Rooted!: Growing People and Companies Through Change by Stacy Henry

The 4-Hour Workweek by Timothy Ferriss

The $100 Startup by Chris Gillebeau

The E-Myth Revisited by Michael E. Gerber

The Extraordinary UnOrdinary You: Follow Your Own Path, Discover Your Own Journey by Simone Knego

Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform by Michael Loban and Alex Yastrebenetsky

The Entrepreneur Mind by Kevin D. Johnson

Enjoy these gems, some of them are just newly released. We can guarantee you that these books will help you reach your personal or business life goals.

Categories
Business motivation

Feeling Unmotivated? Here Are 3 Bollywood Songs to Inspire Every Entrepreneur

Music| Representational Image (Photo Credits: Pixabay)
Music| Representational Image (Photo Credits: Pixabay)

We all feel low at a certain point in our lives. Good song or music can provide comfort and drive to even the most stressed workers. Shekhar Astitwa wrote these lyrics about working hard and achieving goals. Bada Business Republic Day 2021 Offers: Know About Offers on IBC, LTM and Other Courses; Check List of Offers Valid From January 26–31.

“Pighla de zanjeerein
Bana unki shamsheerein
Kar har maidaan fateh oh bandeya
Kar har maidan fateh”

Especially during the times like pandemic, we have limited inspiration to work and we often turn to music to inspire us. Turning to music can be a good decision as it a healthy way to develop better work ethics. So here are some songs which are inspiring and motivating to hustle more.Small Business Ideas: 4 Businesses You can Start Right Away with Minimum Investment.

“Chale Chalo” From Lagaan (2001)

The team anthem from ‘Lagaan’ is an inspiring song with very uplifting beats. The team motivates you to be a team player and provide that extra boost of energy needed to finish difficult projects successfully. Overall, this song also teaches us patience because the story shows non-professional cricketers learning cricket to defeat much stronger British team.

“Ruk Jaana Nahin” From Intihaan (1974)

The iconic Kishore Kumar song is from the movie ‘Imtihaan’. The song gives a message to keep going even if you fall. The ability to keep going on is the quality that makes an entrepreneur successful.

“Kuch Kariye” From Chak De India (2007)

The melodious song from Shah Rukh Khan-starrer Chak De India is extremely impactful and motivating. “..Kuch kariye,kuch kariye, Nas nas meri khaule,kuch kariye, Bas bas bada bole..!” these lines from the song translates to “Do something, Every vein of mine is boiling , enough of all this big talk, now do something!” It gives you a message to get back on track and start working towards your goal.

Categories
Business motivation Strategy

Bada Business Republic Day 2021 Offers: Know About Offers on IBC, LTM and Other Courses; Check List of Offers Valid From January 26–31

Badabusiness Republic Day Offers (Photo Credits: Facebook)

Mumbai, January 27: Dr Vivek Bindra, a revolutionary entrepreneur, an internationally acclaimed motivational speaker and a business coach, has announced some really exciting offers on Bada Business to help businesses grow and reach new heights. Mr Bindra, who is known for creating Content on Leadership Development, is Helping People across the world in achieving their business goals.

On the occasion of India’s 72nd Republic Day on January 26, the offers have been made available to all. The Bada Business Republic Day 2021 offer will be valid from January 26 to January 31, 2021. Mr Bindra is an acclaimed Executive Coach for over Top 100 CEO’s in India and under his guidance, these courses and offers will help you take your business to new heights.

Some of the offer details are mentioned below:

Offer Details:

Join the Republic of Bada Business – IBC & LTM Offer (For New Customers)

  • Get IBC & Lifetime membership at 72k + GST (Rs. 84,960)
  • Offer available on Direct Payment, Credit Model and Loan Customers

Join the Republic of Bada Business – IBC Offer (For New Customers)

  • 26 Problem Solving Courses free on becoming an Independent Business Consultant.
  • Offer available on Direct Payment, Credit Model and Loan Customers

Grow Your Business 10X (For New Customers)

  • 10 Problem Solving Courses free on purchase of Everything About Entrepreneurship.
  • Offer available for Student & Entrepreneurs
  • Offer available on Direct Payment, Credit Model and Loan Customers

EAE to IBC Upgrade Offer (For Existing Customers)

  • Existing EAE Entrepreneur & Student Customers and PSC Combo Customers can upgrade to IBC + Lifetime Membership at 36k + GST
  • Existing Chote Miyan Customers can upgrade to IBC + Lifetime Membership at 45k + GST
  • Existing Bade Miyan Customers can upgrade to IBC + Lifetime Membership at 53k + GST
  • Offer available on Direct Payment, Credit Model and Loan Customer.

10 PSC List:

S.No. Course Name Net INR Gross INR USD
1  Finance for Non Finance Manager (FNF) 12,500 14,750 220
2 ERP 12,500 14,750 220
3 Working Capital (WCM) 10,000 11,800 170
4 Pocket Money to Professional Salary 19,000 22,420 320
5 Zero Dollar Marketing (ZDM) 14,500 17,110 245
6  SPICE- Smart Presentation for Investors, Customers & Employees 14,500 17,110 245
7 Fund Raising 19,500 23,010 330
8 How to Start a Startup? 19,500 23,010 330
9 How to sell? 14,500 17,110 245
10 CRM 12,500 14,750 220
 Total 149,000 175,820 2,545

26 PSCs List

S. No. Course Name Net INR Gross INR USD
Launched Courses        
1 Finance for Non Finance (FNF) 12,500 14,750 220
2  ERP 12,500 14,750 220
3 Working Capital (WCM) 10,000 11,800 170
4 Busyness to Business  (B2B) 14,500 17,110 245
5 Zero Dollar Marketing (ZDM) 14,500 17,110 245
6 SPICE- Smart Presentation for Investors, Customers & Employees 14,500 17,110 245
7 Fund Raising 19,500 23,010 330
8 Personality Development 14,500 17,110 245
9  How to Start a Startup? 19,500 23,010 330
10 HR 12,500 14,750 220
11 Pocket Money to Professional Salary 19,000 22,420 320
12 How to sell? 14,500 17,110 245
13 CRM 12,500 14,750 220
14 Debt Management 14,500 17,110 245
15 Customer Service 12,500 14,750 220
16 Business Automation 14,500 17,110 245
17 E-Commerce 25,000 29,500 420
18  English for Business 14,500 17,110 245
19 Export-Import 14,500 17,110 245
20  Family Business 12,500 14,750 220
21 How to Scale a Start Up 19,500 23,010 330
22 Passive Income 14,500 17,110 245
23  Stock Market 10,000 11,800 170
24 Video Influencer 14,500 17,110 245
25 Whatsapp Marketing 14,500 17,110 245
26 Stress Management 12,500 14,750 220
 Total 384,000 453,120 6,550

 

Mr Bindra has inspired millions of people across the globe by training in more than 25 Countries. He has been bestowed with the Honorary Title of ‘Think Tank of Corporate Asia’ by World Leadership Federation, Dubai.

Categories
Startup

Small Business Ideas: 4 Businesses You can Start Right Away with Minimum Investment

Small Business Ideas| Representational Image (Photo Credits: Pixabay)
Business Ideas| Representational Image (Photo Credits: Pixabay)

People are increasingly quitting their 9-5 jobs to establish their own businesses. More and more young adults are beginning their entrepreneurial journey. However, one the major limitation the business aspirants face is selecting the right business to start and establish. Not all business ideas are feasible and materialise into an actual start-up. To begin with, entrepreneurs should look for small businesses, which can be started at a small scale with minimum investment. Such businesses can be started with the least number of employees  in a sole proprietorship set-up. Start-Up Ideas: Here are 5 Businesses You Can Establish and Run Under Rs 20,000.
Small businesses can be started easily without much financial or human investment. Here are 4 small businesses you can start right away:

Customised Clothing Business 

One of the most popular and sought after product in the apparel industry is customised clothes. More and more people are looking to have their name, pictures, quotes, symbols etc on their clothes. Starting a customised clothing business on an online as well as offline platform will be profitable. It doesn’t require much investment. However, one should a basic understanding of designing and colour schema. Here are 4 Profitable Startup Business Ideas that Give you High Returns.

Bakery 

Another low investment and big return business is of bakery shop. People are moving towards homemade food options and drifting away from factory-made packaged food items. One can bake cookies, cakes, pastries, cupcakes and a variety of breads an sell at decent profitable prices. Simultaneously, starting an online channel instructing how to bake will provide additional source of income.

Photography 

If one has a knack for angle, dimension and can capture the aesthetics beautifully, then photography is the business to go for. All one needs to do is set up a website and social media pages displaying your photographs and creating an awareness about your business. It is also a well-paying, all weather business.

Online Book Store 

Despite the coming in of various tech products, many avid readers prefer books over screens. Create an online portal through which people can exchange, rent and purchase books. All one needs to do it make a network of book readers, source books (used, new) and create awareness about the book portal on social media.

Many small businesses have proven to be highly successful and profitable for the entrepreneurs. Continuous and dedicated efforts by the start-up owners ensure long term survival and success of the business.

Categories
Process & Business Expansion

What is Business Environment? 4 External Environment Factors That Require Continuous Evaluation

External Business Environment| Representative Image (Photo Credits: Pixabay)
External Business Environment| Representative Image (Photo Credits: Pixabay)

A business constantly faces challenges and threats from the external environment. There are certain factors that influence the operations and functions of an enterprise. Business environment refers to the sum total of all the elements that has a direct or indirect impact on a firm. Certain factors, comprising the internal environment, can be controlled and managed by the business. However, the external environment is dynamic and beyond the control of business management. Firm should be aware and careful about such factors. Start-Up Location: 4 Factors You Should Consider While Selecting a Location to Start the Business.

A business should be always on toes while dealing with the external environment. It requires continuous evaluation of the markets and comprehensive planning. Here are such external environment factors a firm should know about –

Political Environment 

Political environment comprises various rules, regulation, taxation regime and other policy changes introduced by the government. A firm should be careful about any change in the government policies which impacts the business- directly or indirectly. Businesses are also advised to comply and adhere to all the requirements introduced in such policy reforms. Govt. of India Free Online Learning Program for Start-Ups.

Economic Environment 

Economic environment comprises various parameters that measure the financial and economic situation prevalent in the market. It includes inflation, recession, employment rates, deflation, GDP among others. An increasing GDP helps in growth of the business as well.  Deflation and recession lead to stagnation or decline in business operations.

Social Environment 

Another important aspect of the external business element is the social environment. It includes the belief and norms of the society. A business will only be successful if it able to understand and comply with the beliefs of the society. It also includes the liking and preferences of its citizens, which ultimately form firm’s consumer group.

Technological Environment 

A change in the level of technological advancements in the society also impacts the operations of the business. As consumer becomes more and more technologically equipped, a sales of various goods dependent on obsolete technology plunges. If the businesses are not able to keep up the advancement in tech know-how they are bound to suffer huge looses and eventual winding up of the business.

Businesses should be careful about the various changes in the external environment and be flexible enough to incorporate them. Continuous evaluation of external environment is crucial to keep the business safe from threats and en-cash the opportunities.