Category: Startup

Categories
Startup

Google India Partners with Sheroes to Support 500 Rural Women Entrepreneurs in India; All You Need to Know About the Programme

Rural women entrepreneurs

New Delhi, December 22: In a bid to support rural women entrepreneurs in India, Google India on Monday said it has partnered with Sheroes to support 500 women entrepreneurs by connecting them with experts and enabling access to resources, guidance and mentorship. In 2019, Google had started a small pilot for an accelerator programme for 10 women entrepreneurs in rural India across its Internet Saathi network. The programme by the tech giant is centered on solving for basic business issues like customer acquisition, selling and marketing, digital presence, management and self-confidence.

Google has now joined hands with Sheroes to scale this to 500 rural women entrepreneurs. Under the initiative, the tech giant would connect them with experts, urban women entrepreneurs in the same or adjacent industries and enabling access to the right resources, guidance and mentorship over a six-month period. Kerala-Based Startup Inks Pact With UN Women’s Empowerment Principles to Train, Promote and Empower Women.

In a statement, Google India said within three months, there was a rise in confidence among the participants and the women went back and applied the learning to their businesses. It stated that 80 percent of them started working on their digital presence and one of the participants had a working website within months. In a separate statement, Google said it has launched new insight tools for the travel industry.

In 2015, the Internet Saathi programme was initiated in collaboration with Tata Trusts to bring basic digital literacy skills to women in Indian villages and have them become informal teachers for other women in their communities. Since then, the programme has touched over 30 million women across the country.

Categories
Startup

5 Effective Online Marketing Strategies For Your Bakery Business Ahead of Christmas 2020 & New Year 2021

Bakery
Bakery (Photo Credits: Twitter)

Mumbai, December 21: Christmas 2020 and New Year 2021 is just a few days down the line and the craving for cakes, and pastries are on the rise. If you are in the bakery business, this is the time, when you should focus on your marketing game.

Amid the coronavirus pandemic, like all the festivals, this year, Christmas and New Year is also expected to be a muted affair. However, this won’t stop people from ordering cakes online and having them at home with their loved ones.

Lifetime Membership | All Courses Free by Dr Vivek Bindra

Here are a few effective marketing strategies which you can keep in mind to promote your bakery business.

    1. Make frequent updates on social media: With the help of platforms like Instagram and Facebook, you should frequently update your page with offers, promotional incentives or the menu which you will have for Christmas or ahead of New Year 2021.
    2. Upload good photos: Click good photos of the bakery items. They should be enticing enough for the people to order. Share special stories about the item which you are baking. Add a special note, reading which people may feel connected. Play on their emotion and ride on nostalgia by weaving exciting stories
    3. Share positive reviews of your clients: Share positive reviews by your clients. This will give faith to other customers who have been thinking or hesitating to order from your site.
    4. Make yourself reachable: If you have a shop, then make sure that the location and the how-to reach options are updated on social media pages or on Google. Reply immediately to customers having queries on social media. Update your number and be reachable.
    5. Run promotional offers: Make the customers feel special and loved. You can always run some promotional offers, without hurting your profit. For e.g. ‘Order 1 Kg cake and get 2 cake cakes free this Christmas’.

      We hope these marketing tips come in handy for your business ahead of Christmas 2020 and New Year.

 

Categories
Startup

Kerala-Based Startup Inks Pact With UN Women’s Empowerment Principles to Train, Promote and Empower Women

Women Entrepreneurs in India (Photo Credits: Pixabay)

Thiruvananthapuram, December 21: With an aim to empower women, a Kerala-based startup has inked an agreement with the United Nations Women’s Empowerment Principles. This is for the first time that a woman majority startup named Vydyuthi Energy Services (VES) has signed an agreement with the United Nations body. With the signing of the agreement, the VES will establish high-level corporate leadership for gender equality, promote education, training and professional development for women. It will also implement enterprise development, supply chain and marketing practices that has the capability to empower women, promote equality through community initiatives and publicly report on progress to achieve gender equality.

In India, Kerala is already in the top list of the Niti Aayog for implementing the United Nations Women’s Empowerment Principles. According to a report by IANS, of the 170 companies from India which had signed for the United Nations Women’s Empowerment Principles, 64 companies are from the private sector. The Vydyuthi Energy Services is the 65th company from India and the first from Kerala to have signed the pact.

As per details available, at Vydyuthi Energy Services (VES), the woman help businesses and organizations across sectors to identify energy efficiency drivers and enable them to adopt viable action plans. The start-up firm was established by an NRI, Anoop Babu from Thiruvananthapuram. Meanwhile, Kerala State Electricity Board Energy Efficiency Department is the patron head of VES. The founder, i.e. Babu has a vast experience in the renewable energy sector and is involved in multinational projects in various countries, including the Middle East.

Categories
Startup

Planning to Start a Business? Here are 4 Tips for Women to Become Successful Entrepreneurs

Women Entrepreneurs (Photo Credits: Pexels)

Starting a business is not easy. One has to really think out of the box to become a known and successful entrepreneur. When it comes to creative thinking, women are no less! Female entrepreneurs can do wonders if they are given the right guidance and motivation they need. Right from picking up a business idea, creating a business module to funding, a woman can become a successful entrepreneur in no time.

According to research, entrepreneurship rates among women increased by 13 percent versus 5 percent for men, according to the Global Entrepreneurship Monitor (GEM), which monitors 40 economies from around the world. Female entrepreneurship is growing with each passing but it still has a long way to go. Here are four tips that will empower you to get started today. 5 Schemes Focused on Development of Women Entrepreneurs in India.

Love What You Do

When you are planning to start a new business, keep in mind that you will have to pick a business that you love. Ultimately, you will work with passion for things that you love and wish to do. So, choose a business that you think you will never lose your interest in! As yourself, what are you completely and absolutely passionate about? Maybe it’s a hobby or maybe there is something you’ve been longing to do. When we feel completely and utterly passionate, there is no room for judgment.

Believe in yourself

Sometimes, we doubt our own skills. We often underestimate our talent that leads to failure and rejections. You should always let your passion burn brighter than your fears. Keep in mind that the only thing that you have that no one else has is ‘you’. Your dreams, your passion, your power and the world will be yours. You just need to do one thing- that is, to believe in yourself.

Never give up

Failure is just a part of the deal. If you are afraid of rejections, you will always face hurdles in your business because you are not open to learning new things. This will however, hinder your growth in the long run. For becoming a successful entrepreneurship, all you need to do is keep trying. The formation of great companies like Amazon, Facebook, Google are classic examples of motivating us never to give up on our ideas. Don’t quit. Keep going.

Get feedback

Where there is love and inspiration, you can never go wrong. But you should keep on asking people for feedback. Feedback is critical to validate your business and its reach. It can also help you understand what customers want. You should read reviews, find articles and interact with them to develop and good understanding. Pay particular mind to negative reviews and ask people specifically what they wish they were getting out of the product.

 

Categories
Startup

4 Key Skills Every Entrepreneur Should Have to Be Successful and Stand Out From the Rest

Women Entrepreneurs in India (Photo Credits: Pixabay)

Any person aiming to be a successful entrepreneur will always think out of the box and have several creative ideas as to how to go about in the business. There are key traits to success in small business which attributes no matter what your endeavour is. A great entrepreneur must be able to effectively communicate, sell, focus, learn, and have the skills to manage efficiently. The ability to keep on learning is not just a key entrepreneurial skill, but also a very valuable skill on one’s life. Some of the characteristics are innate, while some others can be nurtured.

If there are new businesses, more jobs will be created in the market. New ideas will pour in and better ways of doing business will be incorporated. Entrepreneurship also makes the marketplace more competitive so that outdated thinking is challenged.

Here are few characteristics of an entrepreneur can take you far in the workplace.

Communication:

Communication holds the key to any business, be it small or big.  Any entrepreneur needs to be an effective communicator to become known in the industry. No matter even if it’s a solo entrepreneur, you need to have the communication skills to attract all the potential that will bring profit to the business. An entrepreneur to be able to communicate with employees, investors, customers among others.

Creativity:

This is the most important entrepreneurship skill that one must possess. If your idea is not out of the box, you will not be able to stand out from the rest in the market.  “They want employees to be able to not only carry out assignments, but also come up with better ways of doing things,” Litzinger says. It is very important to be creative in this competitive world. If you are creative, you can improve your company’s workflow, productivity.

Dr. Vivek Bindra welcomes all to be the part of Bada Business Family; Watch Video:


Persuasiveness:

In order to be a successful entrepreneur, you need to have the quality to persuade people with your creative ideas. Persuasiveness can make you a better negotiator and help you achieve great things in your businesses. You may face hurdles in your business journey, but you will have to convince your client or your co-workers to take actions on certain things, so you need to be persuasive.

Ability and desire to Learn:

Any entrepreneur, who wishes to reach great heights, needs to be always open to learning new things. The ability to learn is one of the most important skills to have in life, be it an entrepreneur or be it anyone else. If a person is able to learn in any situation, even failure, they have the skills necessary to become a successful entrepreneur.

Categories
Startup

Here Are 5 Easy Ways in Which Small Business Owners Can Manage Work Stress

Stress (Photo credits: Mypain.ca)

Mumbai, December 18: Being your own boss is the most satisfying job on earth. However, it comes with extreme work stress as well, since all the major decisions are taken by you.

It is therefore very important to manage stress and channelise it in a positive manner, which will not affect your health, mind and also work.

Lifetime Membership | All Courses Free by Dr Vivek Bindra: 

Here are 5 easy ways in which you can manage your stress: 

  1. Take a break. In between work, if you are feeling too stressed out, take a break. Go out for a 10-minute walk around the office premises, chat with your employees, grab a coffee at the office canteen or simply go out in the balcony and inhale fresh air. These are some quick fixes to uplift your mood instantly and declutter your mind.
  2. Get enough sleep. Don’t ignore sleep. It is very important to keep your mind working. The more you are sleep deprived, you will be burdened and won’t be able to concentrate on your work.
  3. It’s okay to fail: There is no harm in failing, accept the fact that it is okay to fail and then move on. Don’t always keep on telling yourself that you will have to succeed or else there is no way out.
  4. Channelise your stress in a positive manner: If you are being stressed and burdened, then learn to find ways in which you can channelise it in a positive manner. For e.g. join a gym class, go for a run or listen to soothing music. It is very important to take care of your health because there are others who are dependent on you.
  5. Learn to Say No: Small business owners need to remember that when you are starting out, there may be several opportunities flying at you and so you end up saying yes to everything. However, it is very important to learn to say No and focus on things which will help your business in the long run. Don’t pile on to your stress by accepting everything that comes on the way.

During your free time and on Sundays, start to keep yourself away from devices like mobiles, laptops and instead spend quality time with your friends and family. It is also very important to unwind yourself. We really hope that these things come in handy for you to relieve your stress.

Categories
Startup

3 Budget Friendly Hacks to Grow Your Business Online

Social media Marketing
Social media Marketing (Photo Credits: Wikimedia Commons)

Mumbai, December 17: The online medium has become one of the fastest ways to reach out to your target audience. It has a huge potential and you need to know some easy hacks to grow your business through online by not spending a huge amount of money.

It is very important to remember that if you are just starting a business, then you cannot afford to waste money.

  1. Choose a simple and easily navigable website: It is very important to choose a design and a temple which your audience will be able to understand. Don’t clutter with too much information and keep it simple. The website should be responsive, which means customers should be available to view it properly on desktop, mobile, tab and other platforms.
  2. Work on a good content marketing strategy: In this stage, one needs to focus on SEO and a good content marketing strategy. If you have a brand dealing with jewellery, then the product page of the website should have the tags and other details. This will help customers to land on to your company page. You can have blogs as well, by sticking to your niche and educating people about your category.
  3. Use social media to drive your traffic: All the social media channels have huge marketing potential. Therefore, it is important to know how to use it. There are few things that need to be remembered- be consistent, engage with your customers and pay in promoting a few special posts.We hope these growth hacks for the online platform is useful for your brand.
Categories
Startup

Business Ideas for Young Entrepreneurs: 5 Low-Cost Business Options That Aspiring Youngsters Can Take Up to Enhance Their Skills

Business Ideas

Every person, who aims to be a successful businessman in his life, desires to have a business that really does well in the market and has a unique brand identity. However, if you are young and want to explore the business ideas that you have in mind, this is the right time! The classic example of starting early is that of Mark Zuckerberg, who started Facebook as a teenager and grew it into a multi-billion dollar industry over the years. There are many low-cost business ideas for students and young entrepreneurs which one can get their hands on!

  1. Start your own YouTube Channel and promote brands

In this online world, starting a YouTube channel can be easily done without any hassle. All you need to do is use your mobile phone and skills to shoot a video. You can easily make and edit short videos with your phone. Just be creative. You can make videos that are comical, dramatic or unusual that the world would want to know about. Companies need teenagers and students to talk about their products on camera. You can approach these companies with short video samples that you have made.

  1. Offer language translation services

If you are a pro in languages, this is certainly your thing! There are companies that wish to expand in other countries. They are usually ready to pay people who can speak those languages. So if you are good at languages and have the skills, you can make good money from this by offering language translation services to individuals and companies.

  1. Become a fitness trainer

Crazy about fitness and exercise? Don’t waste your skills by just not doing anything about it. If you are a fitness specialist, who has a hang about a lot about the human anatomy, the gym and other things, then this is for you.

  1. Be a music teacher

If you are a fan of musical instruments and love playing them, you can teach others too and spread the good vibe. People these days are very much interested in taking music classes. You can start by teaching a few daily and then go on to starting your own freelance music training school. If you want to take your teaching skills online, you can make short video lessons that you can sell online for a fee.

  1. Become a tutor

If you have loved a particular subject in school and you are still fascinated by its facts and theories, you can revisit those books again, but this time, by teaching others. Yes, if you have knowledge of a particular subject, you can earn you good money as a teenager or student. Your knowledge of any subject can fetch you good money.

Categories
Startup

Artificial Jewellery Business From Home: 4 Things to Keep in Mind Before Starting an Online Imitation Jewellery Business

Artificial jewellery busines
Artificial jewellery business (Photo Credits: Pixabay)

Mumbai, December 15: Indians have a huge obsession for jewellery, be it precious or artificial. The demand for artificial jewellery has increased due to the high in gold and silver rates. The young generation prefers to wear artificial jewellery because it is less expensive, more stylish and can be worn with any attire.

According to reports, India’s artificial or imitation jewellery business is one of the largest in the world and contributes GDP at 5.9 per cent in the Indian economy. It is estimated to grow by leaps and bounds in the years to come and therefore it is a profitable business in case you are thinking of investing. The social media channels have increased the scope of initiation business.

Here are 4 things to keep in mind if you are planning to start an online imitation jewellery business from home.

Have a strong online presence: Your brand should be accessible to the customers in the online platform. It is a very competitive category and since it is a low investment business, many players have launched in the market. Therefore be sure where your customers are and then formulate a strategy to target them. Be regular in terms of posting your content to be at the top of the mind.

Focus on good photographs of the product: Since you run an online business, it is very important to have good photographs. The customers don’t have the option of physically seeing the product, so the pictures should be clear and give enough detailing. Invest in a good camera and take proper photos.

Find your niche: 

Jewellery business is a vast field and you should know in what jewellery items you are interested in. Identify a niche which will be the identity of your brand.

Hire people based on their knowledge: 

It is impossible to do everything on your own. Hire people based on their knowledge and expertise.

We hope these tips will help you in starting your online artificial jewellery business.

 

Categories
Startup

Livestock Farming: 5 Viable & Low Cost Businesses to Start in Animal Husbandry Sector

Businesses one can start in livestock farming industry| Representative Image (Photo Credits: Pixabay)
Businesses one can start in livestock farming industry| Representative Image (Photo Credits: Pixabay)

Indians for centuries were involved in the primary sector occupation only. These included the activities that are directly linked to nature for instance agriculture, mining, animal husbandry etc. Till the date maximum number of people are employed in this sector only. Animal husbandry or livestock farming is also a very popular and viable business in the country. From dairy to poultry, there are several businesses one can start in the livestock farming industry. In order to benefit the people involved in the industry, the centre has launched the Pradhan Mantri Matsya Sampada Yojana (PMMSY) and e-Gopala App, a comprehensive breed improvement marketplace and information portal for direct use of farmers, which will do away with the role of middlemen in procurement and purchase.

Animal farming or livestock farming business in India is very promising. Livestock farming business can be operated from the backyard of one’s home or as small scale industry. It can be launched at a large scale also. However, not much investment or technological know-how is required to open a firm in this sector. Here are 5 businesses you can start in the animal husbandry or the livestock farming industry –

Dairy Farming

One of the most viable businesses in this sector is the dairy farming. The annual average milk production in India is 78 Million tonnes. Milk is the main raw material in numerous food and beverages widely demanded in India. Apart from this, it is highly popular in the cosmetics industry as well. Starting a dairy plant and distributing milk and related items is one of the most easiest and assured source of income in the country. Apart from milk production, the cow and buffalo waste can be sold to organic farming centres as well.

Pearl Farming  

Another business that is viable and involves low cost in this sector is the pearly farming. One can start with initiate freshwater pearl culture as small scale basis.  The production of a cultured pearl is a complex process that requires a thriving marine ecosystem, important knowledge and skill, and several years of patience. However, given the nature of the product, the business is profitable and growth driven.

Poultry Farming

Commercial poultry farming in India has been a source of steady income to various families over the years. All types of poultry products have good demand in the markets within the country as well as internationally. Highly productive local and foreign breeds are also available in the market for commercially successful poultry farming. Three major types of poultry species are broiler (for meat production), cockerels (for meat production) and layers (for egg production).  With moderate investment one can start and survive this business.

Worm Farming

Earthworm production and rearing is an uncommon yet highly successful business. There has been an increasing demand of worms in composting industries. Worms can also be sold as baits in the fishery industry. Earthworm production is an enterprise that could be suitable for many small landowners. Operation with one or two worm beds requires only minimal setup costs, maintenance, and labour. However, certain amount of knowledge is required to start it.

Fish Farming

If you live near the coastal area, one of the most profitable businesses for you is the fish farming.  One can start their own home based small scale fish farming with small capital investment and a nearby pond.  Carp fish like Rahu and Katla, Tilapia, Prawn, Crab, and Shrimp are the major popular fishes in India. There is a huge demand fishes in the food industry. Apart from this, fish hatchery and ornamental fish farming also very profitable business with not much investment required.

Though livestock is comparatively a low cost business set-up, it requires an expertise in several aspects. One should be careful while selecting the right species according to the area, weather and soil condition as well as selecting the right breed. However, there is no denying that the livestock farming sector has been the source of livelihood for generations of a family and will continue to do so.